SaaS Backwards - Reverse Engineering SaaS Success
Join us as we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that’s working, and lessons learned from things that didn’t work as planned. These deep conversations dive into the dynamic world of SaaS B2B marketing, go-to-market strategies, and the SaaS business model. Content focuses on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today. Hosted by Ken Lempit, Austin Lawrence Group’s president and chief business builder, who brings over 30 years of experience and expertise in helping software companies grow and their founders achieve their visions.
SaaS Backwards - Reverse Engineering SaaS Success
Ep. 8 - Cyclr CEO on how his iPaaS Creates Connectivity and Opportunity for other SaaS Firms
Accelerating SaaS growth is a multifaceted challenge. For the right kinds of SaaS applications there might be nothing that accelerates growth faster than a strong integration or "platform" ecosystem. Fraser Davidson, CEO of iPaaS Cyclr goes deep in this episode on the value and strategy for building integrations.
Davidson puts forward the idea that there are three kinds of integrations: Strategic to the product, which should be built in-house (think Google Maps for a real estate SaaS); Commercially important to drive sales and retention (the more integrations in use, the stickier your SaaS); and, Emerging use cases that aren't yet important but might need a path to support and could develop into something meaningful.
Fraser also talks about what a CEO needs to consider post-funding - setting priorities as you scale your SaaS fueled by VC or PE money. It's a revealing and valuable conversation with a CEO who used to be a private equity exec, so he really knows the subject in depth. Lastly he talks about leadership at Cyclr being a match between a business exec and a tech visionary (he's the former) and how he makes that work to Cyclr's and his clients' advantage.
Fraser is a fascinating interview subject and his company is a valuable resource to SaaS firms which are scaling up. Take a listen and let me know what you think!
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