SaaS Backwards - Reverse Engineering SaaS Success
Join us as we interview CEOs and GTM leaders of fast-growing SaaS and AI firms to reveal what they are doing that’s working, and lessons learned from things that didn’t work as planned. These deep conversations dive into the dynamic world of SaaS B2B marketing, go-to-market strategies, and the SaaS business model. Content focuses on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today. Hosted by Ken Lempit, Austin Lawrence Group’s president and chief business builder, who brings over 30 years of experience and expertise in helping software companies grow and their founders achieve their visions. Full video and shorts on YouTube at https://www.youtube.com/@SaaSBackwardsPodcast
SaaS Backwards - Reverse Engineering SaaS Success
Ep 21 - Gaining CEO alignment for the Turnaround: PathFactory COO on being a change agent in the number two role.
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Finding the right marketing leadership position is difficult (to say the least). You must have alignment with the CEO and executive team from the get-go. And it’s even better when you can follow them from one opportunity to the next.
Now in her third opportunity with the same CEO, Helen Baptist from PathFactory discusses not only how to find the right leadership role, but also how to manage that change from within that so often required in a turnaround situation.
Whether you’re in the process of finding a new marketing leadership opportunity or putting out fires in your current one, Helen offers the following gems in this episode:
•Positioning yourself correctly for the opportunity
•What to do first in a turnaround situation
•Rooting out toxicity
• Buyer centricity to break down sales and marketing silos
Let me know what you think! Thanks!
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