Ep 22 - A Half-hour Master Class in SaaS Marketing with Jay Gaines, Head of Marketing at AgentSync

There are few marketing leaders with the perspective, experience and insights of Jay Gaines. He's also one of the more generous people I've met; he truly enjoys sharing his expertise to help other marketers. In this episode, Jay talks about:

• Covid and the resulting content tsunami - good content just isn't good enough anymore
• The value of context and empathy in marketing (you read that right)
• How to use a quarterly "lightning strike" to cut through the noise and drive revenue
• Making the case for creative - it's not all about the numbers (but you need to manage your KPIs)
• How to use direct mail in today's world (yes, USPS direct mail)
• When and how SaaS founders need to invest in product marketing
• Talking the language of CFOs, a skillset that's as valuable as it is under-appreciated
• And more

It would be hard to imagine anyone not learning something they can use from this episode.

Enjoy... and please let me know what you think! Thanks!

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