SaaS Backwards - Reverse Engineering SaaS Success
Join us as we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that’s working, and lessons learned from things that didn’t work as planned. These deep conversations dive into the dynamic world of SaaS B2B marketing, go-to-market strategies, and the SaaS business model. Content focuses on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today. Hosted by Ken Lempit, Austin Lawrence Group’s president and chief business builder, who brings over 30 years of experience and expertise in helping software companies grow and their founders achieve their visions.
SaaS Backwards - Reverse Engineering SaaS Success
Ep 22 - A Half-hour Master Class in SaaS Marketing with Jay Gaines, Head of Marketing at AgentSync
There are few marketing leaders with the perspective, experience and insights of Jay Gaines. He's also one of the more generous people I've met; he truly enjoys sharing his expertise to help other marketers. In this episode, Jay talks about:
- Covid and the resulting content tsunami - good content just isn't good enough anymore
- The value of context and empathy in marketing (you read that right)
- How to use a quarterly "lightning strike" to cut through the noise and drive revenue
- Making the case for creative - it's not all about the numbers (but you need to manage your KPIs)
- How to use direct mail in today's world (yes, USPS direct mail)
- When and how SaaS founders need to invest in product marketing
- Talking the language of CFOs, a skillset that's as valuable as it is under-appreciated
- And more
It would be hard to imagine anyone not learning something they can use from this episode.
Enjoy... and please let me know what you think! Thanks!
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Thanks for listening to the SaaS Backwards Podcast, brought to you by Austin Lawrence Group. We help SaaS firms reduce churn, accelerate sales, and generate demand. Learn more at AustinLawrence.com.
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