Why Standards Beat Goals Every Time

In this episode, Greg Brown unpacks the difference between setting goals and raising your standards. Most people set the same goals over and over—lose weight, get in shape, eat better—yet fail to achieve them. Why? Because goals are destinations, but standards are the daily behaviors that actually drive results. Greg explains why relying on goals keeps you stuck, and how shifting to non-negotiable standards transforms not just your body, but your identity.

At Transcend Performance, we work exclusively with go-getters who see themselves as winners—men and women already thriving in their careers, businesses, and family life, but who feel their body doesn’t match the excellence they’ve built everywhere else. If you’re ready to raise your standards and make your physical presence as sharp as your success, this episode is for you.

Connect with Greg & Transcend Performance

• 📲 Instagram: @TranscendPerformance_
• 👍 Facebook: Greg Brown
• 💻 Apply to work with us: TranscendPerformancekilleen.com

👉 If this message resonates with you and you know it’s time to align your body with the life you’ve built, apply today and work with us at Transcend Performance.