Winning Is Boring, Do It Anyway

Everyone told you it would be easy. Six weeks to abs. Rich by next year. Just follow the steps.
They lied.
In this episode, we’re getting honest about why most people quit — not because the goal was wrong, but because they were never prepared for what the journey actually looks like. Drawing from Jeff Olson’s The Slight Edge, Greg breaks down the three real reasons people fall off: they expected results faster than reality delivers, they got punched in the face when “easy” turned out to be hard, and they kept their eyes fixed on the finish line instead of the daily work that gets them there.
The truth? Winning is repetitive. It’s unglamorous. It’s the same boring habits, done right, day after day — easy to do, and just as easy not to.
But there’s a way to make it stick.
You’ll walk away with three actionable takeaways: how to gamify your goal so it actually motivates you, why planning in advance is non-negotiable, and how to negotiate with yourself on the hard days without quitting.
The outcome you want is on the other side of the process you’ve been avoiding.

Transcript

SPEAKER_00 0:00

Yo yo yo guys, what is going on? It's your boy GB, man. I appreciate you guys for rocking with me. Another week on Becoming the Vision, where we talk about becoming the person that you need to be in order to have the life that you so desire. Dude, I appreciate you guys every single week for rocking with me. Because without it, there wouldn't be a fucking show. So there's that. But guys, thank you. And apparently I'm saying some pretty interesting things. So I'll keep rocking out as long as you guys are still listening. So what I wanted to hop in today, man, is each week we have a mindset call with those that are inside of our program. We spend a lot of time talking about the subconscious mind and how this affects your behavioral patterns and what to do about it in order to elicit the change that you want in your life. I believe it is, I truly do believe that it is one of the main reasons that we get such phenomenal results in the program. Because I believe that anybody can put together a whole bunch of hard-ass hit workouts and I'll tell you to eat carrots and drink a lot of water and you're gonna lose some fucking weight. But losing weight is not really what I'm interested in. I'm interested in the transformation. Once you get abs, once you start to drop that body fat, once you get stronger, how does that actually impact and change your life? Do you become a better husband, a better mother, a better father, a better wife? All of these things, man. And it's the changes that I've seen, which is why I love fitness so much. I believe that it's the catalyst. And the concept that I shared with the clients this past week, man, is there's this book that I read. It's called The Slight Edge. Forgive me. I don't have the book in front of me, I forgot the author's name. But The Slight Edge talks about the little behaviors that you have to do every single day in order to get the outcome that you want. I think that so many people focus too much on the macro. I want abs. I want to be 10% body fat, but they're like 30% body fat, and they focus on that so much it looks like mal efforts to them. And so when they start to go after the goal, it's easy to really get discouraged because you're not noticing the progress. And one of the things that I help my clients do is shift their perspective on how they're attacking certain goals. And if you sit down, write this out, I think it'll help you as well. And then so one of the biggest things, I just made a post about this on Instagram, and if you're following me on there, but how the fitness industry tries to sell you three different things. Well, not just the fitness industry, but the world as a whole. They try to sell you three different things. One is get rich tomorrow, the second one is abs in six weeks, and the third one is that everything is easy if you just believe. And I just don't believe those things, right? And I haven't seen them work for anybody that has achieved anything significant, whether this is the way your body looks, the money that you make, or the relationships that you have in your life. I think that the thought process of everybody looking for the fast fix is what's really fucking everybody up. I really try to go against the grain on that. In my marketing, I tell people it's going to be hard. You're going to find times that you're going to be frustrated, but you're built for it. You're tough enough. You've built companies, you've built teams, you'll figure the shit out, right? And so just go into it understanding that it's not going to be as easy as you think. I actually think that people get discouraged for a couple of different reasons. One, the result that you want is not coming fast enough. You think that because you've been working out for three days a week for the last two weeks, that you should see some significant change. And that's just not ever how it's going to happen. And I think that people get discouraged, they get frustrated. I forgot the percentage of drop-off from January 1st, New Year's resolutions, to um the February. I think it's close to like 75 people have already quit. And if you're listening to this and you've gone through that, this is exactly why. It's because one, you are focused on that the thing that you want is not coming fast enough. Like there's timetable. From there, you have to really ask yourself, like, are you doing the things every single day that you're supposed to be doing? If not, then how the fuck is it gonna come fast, right? Number two, you thought it would be easy. You have, if you're listening to this, you're on a level of business, you're on a level, level of your career that most people would admire. Like you're the money, you have the cars that you want, you're taking the trips, like you don't really want for much. There's still aspiration and higher targets that you want to hit. But overall, like you're you're pretty much crushing it. And the wild thing that happens in the fitness world is that you think that the way that you obtain this level of amazingness in your career is different from how you obtain a fucking body, like to be ripped, to be strong, to have confidence that when it I mean room you walk into. It all comes from hard, right? And I think the concept of transformation is actually very simple. I tell this to people all the time the concept is simple, it's like then you know that you're putting out, and in a sense, that's going to help you lose weight. Transformation or body recomp is a little bit more difficult, but you can start by changing with just reducing how much you're eating and moving a lot fucking more. But there are gonna be so many things that you run into that are gonna make you want to quit. One, your schedule, you're really fucking busy. You have your career that has a high demand on you, you have your family that had a high demand on you, you have your own thoughts, fears, uh shortcomings, imposter things that are going on in your mind that you have to overcome. And where people fuck up is that because they thought it was gonna be easy, when they run into something hard, they get discouraged and want to quit. And it's like, dude, that's so dumb. I tell all of my clients, transformation is fucking hard. It's very difficult because it requires you turning into a completely different person. If you think about it, up until this point, all of the shit, all of the behaviors that you've had up to this point have led to you being overweight. The fact that you won't go to bed at night, the fact that you eat shit that you're not supposed to, the fact that you won't train consistently, and all of that comes because you don't want to be uncomfortable. You want to be, you seek comfort, you want to stay up late and veg and just relax, which is comfort. You want to skip the gym in the morning when you know to get your ass out of bed, but you're the bit so comfortable and you know you want to get enough sleep to have a good day, right? And there's food in front of you, but you're not supposed to be eating it. But you know what? I'm gonna sacrifice what I want most for what I want now. And it's just this level of comfort and ease that people seek. And that's why I say transformation is hard because the concept is very simple. Don't fucking eat the donuts, work out consistently, but we know that if it were that simple, you wouldn't be out of shape, overweight, have low self-confidence physically, right? And neither would 80% of the world. But unfortunately, that's the world we live in. It's because I think that people seek easy or they think it's going to be easy. Um, going to what I was saying before, I tell my clients all the time that it's gonna be fucking hard. But I tell them that because one, I just want to be real with them, but I'm also building a different person because when they run into this hard decision that they have to make, they have this epiphany of like, matter of fact, I asked a client one time, they were frustrated because they weren't seeing the changes uh that they wanted to see, and they were getting upset, right? And I just reminded them, right? Because one of my business mentors always said it's sometimes it's better to be reminded than to be taught, right? Um, and I was like, Hey, did you think that this was gonna be easy? And they were like, Well, no, I mean I don't really think it was gonna be easy, and I'm like, cool, well, this is what fucking hard feels like. And they were like, Oh, well, yeah, since you say it that way, right? It's like if you already go into it understanding that the shit's gonna be hard, when you run into a hard situation, you're like, oh, I kind of expected that. And then you're more prone to push through it versus like it was gonna be easy for me and I'm just frustrated, and this is so hard. And really, that's why people fail. You think the shit's gonna be easy and it's just not, right? Um, the point that I shared with my group is that you focus too much on the goal. Nick Saban is one of the most legendary coaches on the planet, and he often talked when he was coaching, he often spoke about focusing more on the task at hand. How can we be excellent on this play? How can we reach perfection on this play? He actually calls the outcome a distraction. Like the win the game or not is a distraction. Whether you win the championship or not is a distraction from the thing that you need to do, which is right in front of you. When I say you focus too much on the goal, I help clients understand that the goal is very important. You should know where you're going and you should know why you're operating in the space that you are. Like, what are you trying to do this for? But after you've established what it is that you're trying to do it for, you need to fucking forget the goal and you need to focus on the KPIs of what you need to do to obtain the goal. What do you need to do every single day to get the outcome that you say that you want? Because one of my good friends says the takes what it takes, nothing more, nothing less. But the unfortunate thing is that most people see what the goal takes, kind of the goal takes, and then stop and they get pissed off because they didn't reach the goal. It's like asked you when you were growing your business, if I'm like, okay, cool, um, you want to get 10 new clients this week, right? And I'm like, oh, cool, how many people did you talk to? And you're like, I talked to two. You're gonna be like, well, that's fucking stupid, right? Like it doesn't make any sense. You're that you're you're on don't match up to what it is that you say that you want. And all you have to do is focus on the numbers. If I say that I want 10 new clients this week, and I know that I have uh easy numbers, 10% closing rate, that means I need to speak with a hundred people to close 10 people, right? You know that. And you probably need to speak with more people just to get those 10 on the phone. Like we know those numbers. And you did everything that you were supposed to do in your career. You had to study, you had to pass certain tests, right? You did the things that you were supposed to do. Your body is no different, you just focus on the things that you have to do every single day, and then when you look up, you have the goal. So, number three was focusing too much on the goal. Daily habits are extremely easy to do, but the unfortunate thing is that they're easy not to do, right? Going back to this concept that I was talking about, um, that I share with our art in this meeting is the slight edge. And the principle is that it's talking about the concept of just doing the little things every single day in order to move you in the right direction. Um, in the story, um, hate spoil for any of you, there's spoilers. Um, but in the book, there's a part where um she shines shoes, and you know, was kind of watching her, observing her before it was his turn. And um, you notice that, you know, shine shoes, and in between, you know, would come over, she would the stack of books, and they were a bunch of romance novels. And, you know, get done with the client, they'd pay her, and then she'd sit down and she'd crack open one of those books and she'd read for about 10 to 15 minutes until somebody else popped up and their shoes shined. And she did this multiple times throughout the day, every single break. And when it was his turn to get a shoe shine, um, you know, over there and you know, down, and she went on to tell him about how her daughter's in ballet and how she really wishes that she can afford to send her to the greatest schools and get her the greatest um coaches, teachers. And he couldn't help but think every single time you have a break, you spend that 15 to 20 minutes reading romance novels. What if she had traded those romance novels in for business books? How much different will her life look right now? Right? And the point that we're trying to make here is that those 15 minutes add up. The little things that you do every single day add up to the big goal. And where are you not doing the little things every single day that you're supposed to be doing to get the outcome that you say that you want? That's the slight edge. It's these little micro things that you have to do. And most people focus way, way too much on the goal, the macro, and you just discard the micro, right? The other concept that I wanted to share is that when it comes to fitness, when it comes to having an epic fucking body, like if you really want the bodies that you see on Instagram, I'm going to give you a banger right now. Is that winning is boring. Every single team that I've been on that is winning, whether it's in business, whether it's in sports, we do the same basic shit over and over and over again. It is extremely repetitive. The people that you see on Instagram that have the bodies that you admire, they are not doing little cute kettlebell workouts that they're telling you to do to change your body. For years, they ate the same meal over and over again. For years they went to bed at a certain time and sacrificed being out with friends and hanging out and doing shit, right? For years they did the same monotonous squats, deadlifts, bench press, core, curls, like all this shit, like repetitively. Not a lot of deviation when it comes to training. You were hitting the same muscle groups, most likely close to the same movement patterns because you can only have so many. You can get a little fancy, right? But you only have a couple of main ones that you're gonna have to hit every week. And each week you need to make sure that you improve upon the same lifts, five to ten pounds, every single week. And you're gonna need to make sure that you eat the same foods with the same macros every single day for weeks on end. And the problem is most people want novelty, they want something that's gonna excite them. I when they came up with that damn concept, muscle confusion, you gotta confuse your muscles. And I'm like, what the fuck does that even mean? And then people took it to heart. Like they were like, Yeah, you do the same workout twice, and you gotta do hit workouts, and that's really where all these HIT workouts started to stem from because people get bored, and there's no reason for you to do these random exercises that you know see, because the people that you see that are built, that have the chest, that have the arms, that have the legs, that have the waist that you want. Obviously, I'm talking to men and women, didn't do any of the shit that they're telling you to do right now. They look that way and feel that way because they ate the same shit all the time and they trained consistently all the time, doing mailing the same shit. Winning is boring. And if you can embrace the process of what it is that you're doing, right? Like Nick Saban and I mentioned earlier, when they're doing the play, they this play over and over and over again till like it's and then they move on to the next play. And so when you see them, see Alabama stomping somebody on the field, it is because they're just executing at an extremely high level. They're executing every facet of the game at an extremely high level, but you only get that way by mastering the mundane, right? It's the same way that you've built your company. Look at your career, it's the same way that you've built it. It is literally the mundane. Your body is no different, right? And then so some takeaways from this, guys, and I'll go ahead and wrap it up because it's a little bit longer than I wanted it to be. But takeaways, number one, gamify your life, right? Gamify it every single morning. I make sure that I get up at a certain time. Uh my alarm clock goes up at 3 50, I get my ass up, no snooze, boom, check mark, won that piece, right? Then I make sure that I take down my hydration, my sodium, and everything else. Make sure I'm ready for the day, boom, check mark, another win. I make sure that I pack my yogurt, boom, check mark, another win. All right, it's literally a game to me. And I get excited because I'm hitting the that I should be hitting every single day. It turns into a game, and that makes it a little bit more exciting. Okay. Number two is you need to plan the day to plan day, right? This is your training included. If you do not make time, you will not find time. You are too fucking busy to be like, okay, I'm trying to squeeze my workout. Nope, your workout needs to be priority. If you're asked us to get up at five o'clock in the morning to do it, because you're not going to find time in the middle of the day. I have to train every single day at 7 a.m. If I do not train at 7 a.m., the odds of me hitting it are not very high. And I have to do it whether I'm tired, whether I'm frustrated, whether I'm sad, whether I'm happy, whether I'm excited. It doesn't fucking matter. I need to do it anyway. All right, so you need to make sure you plan the next day, the break day prior to. You do it in your company, you do it in your career, you need to do with your body as well. And then the last one, guys, and I'll leave you with this, is do not negotiate with fucking terrorists. Do not negotiate. Um, I'll tell my clients, do not negotiate with terrorists, and terrorists being you. All right, you already set the plan. You already knew that you were supposed to get up at a certain time, you were gonna hit this set of movements at the gym. Do not deviate. What are you negotiating for? You already know what you told yourself you were gonna do to get to the outcome. It was a perfect plan. You didn't make it under duress. Do the thing that you said you're going to do. Do not negotiate. So many people seek comfort in this moment. Alarm clock goes up at 4 a.m. because you have to be at the gym at five. I just need five more minutes negotiation. You're going downhill immediately, right? Do not negotiate with terrorists. But other than that, guys, I hope you guys found value in this. If you do, or if you did, um fill screenshot it, share it with somebody that you feel can get some value out of this, guys. If you are interested in being coached one-on-one by your boy and transforming your life uh in a way that um is above and beyond what you've ever experienced because we understand how to really get professional and to the next level in their body. Why? Because I am one. I run a company, I have a family, I am really fucking busy, and I am still in the greatest shape of my life, and I teach others to do the same. So if you want to know more about that, you can go to my social media profile, shoot me a DM, or there's a place for an application there uh to apply to work with me. And uh, other than that, guys, I love you to life and I'll talk to you next time. Peace.