Comfort is Killing You

You’ve optimized everything else. Your business runs. Your income is there. But somewhere along the way, you got comfortable — and comfortable is where progress goes to die.

In this episode, Greg breaks down why the most successful people you know didn’t get there by playing it safe. Whether it’s the body you’ve been putting off, the relationship you’ve stopped investing in, or the income ceiling you keep bumping into — the common thread is always the same: you stopped choosing discomfort.

This isn’t motivation. It’s a pattern you need to recognize before it costs you more than you think.

CLICK TO BE COACHED DIRECTLY BY GREG

Transcript

SPEAKER_00 0:00

Yo yo yo guys, what is going on? It's your boy GB, man. I appreciate you guys for rocking with me. Another week on Becoming the Vision, where we talk about becoming the person that you need to be in order to have the life that you so desire. I don't know how long this one's gonna be, man, but you guys are here with me today. It might be short, it might be long. We'll just see where it takes that. I have my points, but you see the title, man. Comfort is why you're losing. Comfort is why you're losing. Um, I have come to realize, at least for me personally, that and and when people, when I'm coaching people, that there are two different types of people. Those that constantly seek are usually uncomfortable almost all the time. And those that get complacent are the ones that don't ever achieve the goals that they say that they want. And I believe that being comfortable is the main thing that kills people. And I don't mean like have you sprawled out in the street, I mean like it kills your hopes, your dreams, your aspirations because it's very easy to settle in and do the easy thing, which is why if you look around, when we talk about average, most people are overweight, um, unhappy, and poor, right? That's average. And in order for you to develop into something else or change any aspect of your life, you have to actively seek discomfort. And what I have noticed is that there are a couple of different you know things that I'll go over, but I've noticed that there are two like massive systems for like self-improvement. The first one is business, and the second one is marriage. But when it comes to business, you have to constantly get better because it is such a fast feedback loop. Like if you suck at something in business, the market is gonna let you know very quickly, expeditiously, or you're gonna put something out to market and it's just gonna fucking flop. Nobody's gonna buy it, nobody's gonna share it, nobody's gonna say anything about it. And then so you have to constantly make iterations to your company, to your business model to get better. And it's the same thing in your career, right? Um, like if you're looking to move up in your career, you have to constantly put yourself in situations where you're not the smartest person in the room. You have to constantly put yourself in situations where you may fail, but you're gonna push through because you believe in yourself. That's seeking discomfort, right? And it's ultimately why you're winning financially. Most clients that I have are winning financially, like there's you're not wanting for money. Some have a lot more money than others, but generally, everybody's bills are taken care of, they got food on the table, they drive really nice cars, like they live in really nice areas, right? And so they see they sought discomfort so much professionally that that's why they're winning. The other one that I was mentioning was marriage, and I'll kind of hop into a relationship part here in a second, but marriage is like you either get better or you don't. If you don't learn how to communicate, um, your partner is always going to tell you because the two people don't grow at the same time. So the wife may accelerate in growth and then the husband has to catch up, and then vice versa, and they're always gonna challenge you. And so either you rise to that level of occasion and then you have to experience other things, like you have kids, or you move, or you have to make big financial decisions, and so it's just this constant evolution of growing, right? The second one is that when it comes to your body, because ultimately this is a fitness podcast, and we talk about improving the physical aspect and also mental aspect of you, you never transfer that principle to your body, the principle of seeking discomfort. Because you can win in business, but you're not liking what you see in the mirror. And for most people that are financially um that are winning financially, money became the finish line, especially for men. The amount of men that I see, especially in my city, that are driving around in a hundred, two hundred thousand dollar car, and they pull up to their half a million dollar plus home. We're in Texas, so half a million dollars gets you a lot of space, right? For those of you that live in California that may be listening. And they literally have to peel themselves out of this truck, or they can barely step in and out of it because they're just fat, they're overweight, right? And for a lot of guys, it's not even that, and I say guys, but also women, it's not even that they're not trying. The discomfort isn't that you're not trying, you're not executing, because almost every client that I have was already working out prior to coming to me. It's just that they weren't getting the outcome. The discomfort is going into an environment where you're having to push yourself up against other people that are better than you. That's the discomfort. The discomfort is also getting up and training because it's the only convenient time at 5 a.m. That's the discomfort. And what I find a lot of times is that, especially with men, especially with men that are financially successful, they're more reluctant to ask for help. Because then they have to admit they don't know what the fuck they're doing. They try to attribute the fact that they have money and that they can go on the trips and that they have the home and that they have the vehicles, as to like, oh, I'm man, see me, hear me, but they won't put themselves in an environment where they're not the best. Or they won't admit that they need help, and so they won't therefore invest in themselves. Because it's uncomfortable, especially having to come to me. I'm a grown man, right? So people have to come to me and say, Hey G, like, man, I need help. Like, I don't I don't know what I'm doing. It takes a big man to do that. I tell every single one of my clients that has ever signed with me, male and female, that when they come to me, I'm proud of them for fucking saying, Hey, can I get some help? Because it is very hard for go-getters to ask for help because we think like it's a weakness, and it's not a weakness, and so that's another way of seeking discomfort. The biggest, one of the other biggest problems that I see when it comes to comfort, is that men and women, when they get married or in a relationship, the one thing that they focus on is the finances. But prior to that, they wanted to look the best, feel the best that they could to get the possible best mate that they could. And because they have gotten comfortable, they've gotten into a routine, you know, this person's with me, they'll never leave me, you know, we're happy, it is what it is. You're not actively giving this person the best version of you physically, which I believe is bullshit, right? You should always be trying to improve yourself. Now, I'll be honest, when I was first married years ago, like same marriage, like we're going on 19 years this year. Um, but when I was first married years ago, um, you know, I wasn't always the best at upkeeping myself. I'm gonna be real, right? Like I didn't shave all the time, like I worked out all the fucking time, but my face was always like, and my wife had to be like, babe, could you just shave? And I really I was like, oh, they care about the physical. I don't know why. It's just whatever, right? But when I'm talking about taking care of yourself physically, think about it like this: you're comfortable, which is why you see most men that make a lot of money get fat because they're married and have kids, right? Most women that are married and have kids get fat as well, and it's because both are comfortable with one another. You're you're sitting in the comfort of, oh, I have this person, they love me for me, right? But God forbid, as soon as somebody breaks up or divorces, what is the first thing that this person does? They go to the gym, they lock in, they be they do what we call like a revenge body. Because I think it might have been Chloe Kardashian. My wife's wife watches all those like reality shows all the time, right? But one is revenge body, and essentially it's like if somebody broke their heart or something, all of a sudden now you're gonna try to make yourself into the fucking most best specimen that you ever could. Why not do that when you're actually in your marriage? Because most people don't realize how much it actually makes them a better husband, a better, a better wife, a better mother, a better father, a better lover, a better all of these things. You just become exponentially better. It's like you upgrade yourself. But you sit in the you sit in the comfort, which is why most people that you see that are married and have money are fat. But if they were to divorce or break up, they immediately start trying to self-improve because you know that if you go out into the world, nobody has what you nobody wants what you have to offer. Nobody wants it. And you're damn sure not about to go out there like that. You want to self-improve, right? And so my message to you today, guys, is to seek discomfort in every area of your life. Now, I'm not talking about going out there and doing stupid shit, but if we're talking about mainly fitness and your body, you should constantly seek to put yourself in environments that are gonna make you level up. I mean, think of it like a video game, guys. The way that somebody treats the way that some people treat their body in like just staying complacent, it's like if you're playing a video game, you're level one and you're just content at staying at level one. The only reason, the only way that you can move to level two is if you level up your character, then beat the level one boss, and then you get better to beat the level one boss, and then you run into level two boss, and then you get your ass whooped, and you have to constantly improve it. And it's the same iteration, it's the same thing, and it you should use that constantly in every area of your life, whether it's your finances, whether it's your body or relationships, but damn sure in your body, because it's the first thing that most people let go. Like people will work hard to make money, people will somewhat work hard to improve their relationship and hold on to their marriage, but they will let themselves fucking go down the gutter physically, and it's because you're comfortable. And I want you to seek to put yourself in better situations, better environments, whether that's investing in yourself to hire a coach, whether that's training with people that are just way fucking better than you, or just asking somebody for help that is way better than you at the thing, obviously, in your body that you're trying to improve, right? So, today, guys, and this week, I want you to focus on seeking discomfort. Hope you guys have an awesome bye.