Content Design Podcast
Want to make your digital content stand out? Want to reach a bigger audience and really engage your users? Content design is the answer. Combining content strategy, UX, user research and copywriting, find out how content design can help you meet your users' needs.
Vanessa Barlow, content designer and strategist, chats to content and marketing experts about everything from using data to make better content decisions to improving usability and SEO with the right words for your audience.
Content Design Podcast
S1 Episode 3 – Test and test again – how to better understand your audience with Alex Rees, Head of Digital at Attest
How can you tell if your content is working? What will your customers prefer, design A or B? Alex Rees, Head of Digital at Attest, shares ways to tell if your content is performing and how to effectively test your content. We chat about how to design tests based on what you want to find out and why. Plus how to measure success and get stakeholder buy-in to a rapid test and learn approach.
Podcast host Vanessa Barlow is a Content Consultant passionate about creating content that meets user needs and aligns with organisational goals. Reach out to Vanessa on LinkedIn if there's a project you'd like her to consult on.