
Content Design Podcast
Want to make your digital content stand out? Want to reach a bigger audience and really engage your users? Content design is the answer. Combining content strategy, UX, user research and copywriting, find out how content design can help you meet your users' needs.
Vanessa Barlow, content designer and strategist, chats to content and marketing experts about everything from using data to make better content decisions to improving usability and SEO with the right words for your audience.
Episodes
17 episodes
S3 Episode 4 - Work smarter and faster with these content hacks and tools from Danny Chadburn
Are you inundated with emails requesting content? Do you spend ages going through different data sources? Do you find yourself doing the same tasks again and again?Danny shares his tips and tricks for speeding up your content delivery s...
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18:03

S3 Episode 3 - Working with graphic and UX designers as a designer who writes with Scott Kubie
“You’re a member of the design team. As part of that team, advocate for words.”Are you the only writer in a team of visual designers? Scott Kubie, author of Writing for Desi...
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49:47

S3 Episode 2 - Creating NHS content at speed with Olivia Sperring-Jones, Content Lead at NHSX
Need to create great content fast? Find out how Olivia Sperring-Jones, Content Lead at NHSX, rapidly created content in response to Covid-19. Olivia demonstrates how you can turn a service arou...
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Season 3
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Episode 2
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41:08

S3 Episode 1 – Kicking off a digital content project with Jack Garfinkel, Senior Content Designer at Scope
Want to introduce content design to your organisation? Jack Garfinkel chats about how he did just that at Scope. From introducing crits and journey mapping, to writing user needs and user research, Jack s...
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Season 3
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Episode 1
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30:28

S2 Episode 6 – Writing for your passion project with Kezia Newson
We chat to Kezia Newson, co-founder of The Time Ladies and contributor to Doctor Who Magazine about how she balances her passion projects with her commercial ...
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Season 2
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Episode 6
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51:52

S2 Episode 5 - How to use social media to understand your audience and transform your content, with Laura McNally, Head of Social at Auto Trader
Social media can be a quick, cheap and effective testing ground to discover the different content that resonates with your target audience. People don’t hold back either, so the comments and reactions can be a useful gauge of how your audience ...
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Season 2
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Episode 5
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42:11

S2 Episode 4 - How to be an exceptional content designer, with Sarah Richards, creator of the content design discipline
Sarah Richards, author of 'Content Design' and creator of the content design discipline takes us through some of the key techniques for creating amazing content....
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Season 2
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Episode 4
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42:37

S2 Episode 3 - How to win clients with a great online portfolio
For all you freelance content designers out there, here's how to create a stand-out online portfolio. We chat to Owen Priestly, content designer at Google, who has some great tips on how to show off your work and amazing content design skills. ...
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Season 2
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Episode 3
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13:38

S2 Episode 2 - Applying lean design to content with Owen Priestly, UX Writer at Google
You’ve heard of lean UX, but have you thought about applying it to content design? Owen Priestly talks about how he transformed his content design...
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Season 2
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Episode 2
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29:13

S2 Episode 1 - Beyond user needs: how to be a more ethical content designer with Kate Coughlan from the BBC
Designing content for phones means designing for a device that's at hand 24/7. So should we be more holistic in our design thinking and consider users' mental health too? Could we be designing experiences that encourage intention and reflection...
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Season 2
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Episode 1
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47:01

S1 Episode 7 – How voice tech like Amazon Alexa will change content design
With more and more people using voice tech like Amazon Alexa and Google Home there are lots of new opportunities for designing great voice experiences. We ask Anna Singer, Digital Strategy Lead at Ci...
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Season 1
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Episode 7
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27:21

S1 Episode 6 - Improving your content with peer-to-peer crits
Here's how to run a content crit with fellow content designers or your wider team. With guest Emily Brunwin, Content Lead at Citizens Advice, we discuss the benefits of showing your work early an...
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Season 1
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Episode 6
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10:17

S1 Episode 5 – Designing content for chatbots with Daniel Gray, Digital Engagement Manager at WaterAid
The content potential of chabots is enormous, with so many opportunities beyond customer service. We chat to Daniel Gray about designing an
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Season 1
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Episode 5
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23:57

S1 Episode 4 – Getting content signed off faster with pair writing
We tackle the first of the topics you asked us about on Twitter: pair writing. Discover how to improve your content and agree changes faster by pair writing with stakeholders and subject matter experts. Get some tips on how to convince colleagu...
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Season 1
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Episode 4
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11:57

S1 Episode 3 – Test and test again – how to better understand your audience with Alex Rees, Head of Digital at Attest
How can you tell if your content is working? What will your customers prefer, design A or B? Alex Rees, Head of Digital at Attest, shares ways to tell if your content is performing and how to effectively...
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Season 1
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Episode 3
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22:02

S1 Episode 2 – Designing to meet user needs with Emily Brunwin, Content Lead at Citizens Advice
I talk to Emily Brunwin, Content Lead at Citizens Advice about how to design content that meets a wide range of user needs. We chat about how to turn complex processes into easy to understand, ac...
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Season 1
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Episode 2
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25:18
