RO-AR.com : Numbers, Nuances & Observations
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RO-AR.com : Numbers, Nuances & Observations
Why don't we see great ads anymore - and what to do about it!
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In this discussion Orlando Wood (Chief Innovation Officer, System1) explains how advertising effectiveness hinges on the interplay between showmanship and salesmanship.
He traces back to a change in 2005–2006, a digital pivot, after which we have seen the erosion of emotional creativity. Orlando explains the power of fluent devices, platform-specific behaviours (including TikTok), the 3 Fs framework, the true nature of creativity, and the enabling—albeit maybe limited—role of AI.
More insights and videos at https://www.ro-ar.com