In this episode we'll explore two ads from competing companies in the same year with an exceptionally similar nostalgic theme - targeting the same audience! One is the Jeep ad featuring Bill Murray reprising his role as Phil Connors in Groundhog Day during the 2020 Super Bowl. The other ad is for the Ford Mach-E commercial that aired the Christmas season of 2020 featuring the Griswold family from Christmas Vacation.
Which one did it right? Which one did it better? I'll share my thoughts and encourage you to let me know what you think!
See the full Super Bowl ad for Jeep here:
https://www.youtube.com/watch?v=Xxe_HLixs1Q
See the full Christmas ad featuring the Ford Mach-E here:
https://www.youtube.com/watch?v=gmAU8MJoJU4
For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.