
Marketing and Service with Justin Varuzzo
Learn tips, techniques, and strategies to build stronger customer relationships and set yourself apart from everyone else. Hear interviews from successful business leaders who reveal how they’ve built their incredible customer journeys and learn even more from the mistakes they made so you can avoid the same pitfalls! Justin Varuzzo is a successful marketing professional with over twenty years of sales and marketing experience. With a heart of a teacher, Justin is working at building a community of like-minded marketing and sales professionals, small-business owners, and entrepreneurs through his “MarketingAndService.com” podcast. Justin’s passion and focus is at the intersection of marketing and customer service – it’s here where he believes organizations can build the strongest relationships with their clients and customers.
Episodes
55 episodes
Renegade Marketing with Special Guest Drew Neisser
We have an incredible guest in this episode. From creating the marketing around the Panasonic Toughbook's to building a group of incredible CMO's during COVID, and author of a new book Renegade Marketing. This B2B marketing expert ...
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Season 2
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Episode 5
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35:48

Six Things You Should Be Using ChatGPT for in Marketing
This episode is all about AI and ChatGPT! How can you use chatGPT to boost your marketing efforts? Here are six things you should be using ChatGPT for right now to help maximize the impact of all of your marketing!
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Season 2
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Episode 4
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27:23

Building Relationships Through Personalization with Guest Rick Elmore
In this episode I'm joined by the founder of SimplyNoted.com. Rick Elmore discusses his incredible platform that allows you to send handwritten notes through the mail at scale! Impress clients, customers, employees, and build STRONGER relations...
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Season 2
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Episode 3
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31:23

Why Your LinkedIn Sales Strategy is Totally Wrong!
In this episode I want to dig into LinkedIn and LinkedIn sales strategy. Why are you doing it wrong?!?! Please - take a moment and listen! Improve your close rate, improve your lead quality, reduce the time with "cold emails" and "cold connecti...
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Season 2
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Episode 2
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23:13

Inflation, Labor Shortages, Sucky Service, Oh My!
I'm back! Welcome to season 2 of MarketingAndService.com podcast! What's been going on the past 6 months? Why is the world falling apart? How can we save it through marketing? What every business should be thinking abo...
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Season 2
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Episode 1
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21:34

The Power of Cooperative Advertising - Is It Right For You?
If you are a business that sells a product or service that someone else produces or you create a product or service that other businesses sell on your behalf - than you SHOULD know all the ins and outs of co-op advertising. In this...
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Season 1
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Episode 49
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18:45

Target Markets By Targeting Platforms and Happy 1-Year Birthday!
In this episode you will learn how to maximize advertising dollars by targeting platforms that are primarily made up of your target audience, instead of spending significant time trying to weed out people who are NOT your target market on the b...
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Season 1
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Episode 48
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27:57

The Automated Customer Service Challenge of Tesla and Amazon
Two incredible companies that have changed the world at Tesla and Amazon. Taking a queue from the tech-world and creating incredible processes of automation to provide an incredible customer experience. But, what if your problem isn't described...
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Season 1
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Episode 47
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34:11

Should I Start a Podcast for My Business?
That is the question we will answer on this episode. Do you want to start a podcast? Is a podcast the right medium for your message? What's involved with a podcast? How much time will it take to produce and edit a podcast? What equipment and to...
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Season 1
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Episode 46
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28:36

How to Tackle SEO in 2022 w/ Special Guest "SEO Steve" Wiideman
This episode features the infamous SEO Steve! Steve Wiideman has been tackling SEO from the very beginning, before it was even called SEO. In this episode he offers some incredible insight and strategies for best-practices in developing a conte...
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Season 1
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Episode 45
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38:37

5 Things You Can Learn from a Con-Artist!
Ugh - why do so many people get scammed? We work so hard for honest sales and building great relationships, yet someone else is constantly closing the deal to get a credit card number for an extended car warranty phone scam! What is it about th...
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Season 1
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Episode 44
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27:04

Strategic Leadership Coaching w/ Guest Jonathan Flaks
In this episode we're joined by a special guest Jonathan Flaks of JF Coaching. Aside from being my personal coach, Jonathan helps businesses with strategic leadership. His coaching system can help take a business and create a sense of autonomy,...
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Season 1
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Episode 43
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30:09

Relevance - What Every Business Can Learn From Snoop Dogg!
This episode is all about keeping your business relevant. By looking at case studies of people like Snoop Dogg, Jay Leno, or Carlos Santana we can learn how to apply their success in keeping relevant to YOUR business!
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Season 1
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Episode 42
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19:53

Building an Authentic Customer Journey w/ Special Guest Brent Keltner
This episode features our special guest Brent Keltner. Brent is the President of Winalaytics and the author of the upcoming book "Revenue Acceleration Playbook". Brent and I discuss the power of an authentic customer journey and he explai...
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Season 1
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Episode 41
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33:16

Business Planning in 2022: Plan for the Worst - Hope For The Best
This episode is all about business planning! With COVID still going strong at the start of the New Year, it's time to focus on planning. Setting goals, planning, and considering contingencies for COVID lockdown or restrictions that could be loo...
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Season 1
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Episode 40
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26:04

Customer Service in 2022 and Beyond!
This episode follows up on the Episode 38 regarding the future of marketing. In this episode we explore the crystal ball to unveil the trends that are driving customer service moving into 2022 and beyond. How can customer problems be solved qui...
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Season 1
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Episode 39
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19:27

The Future of Marketing in 2022 And Beyond!
This episode is all about the future! What will the next five to ten years bring us in the marketing world? How will we connect with customers? Where will we connect with customers? How will we exchange value for goods and services? ...
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Season 1
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Episode 38
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25:20

How a Virtual CMO Can Unlock Your Marketing Potential w/ Guest Eric Dickmann
In this episode we have guest Eric Dickmann. Eric is host of "The Virtual CMO" Podcast and CEO of FiveEchelon Group and offers fractional / virtual CMO services to businesses small and large. We discuss many challenges businesses have when they...
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Season 1
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Episode 37
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29:52

What Every Business Can Learn from the Fast Food Industry!
This episode explores the keys that unlocked success for huge global franchise fast food restaurants. We will explore the processes and procedures that allow for the magic of managing and delivering a consistent experience across the globe. Thi...
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Season 1
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Episode 36
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26:04

Attribution and Your Customer's Journey w/ Guest Darrell Evans
In this episode our special guest Darrell Evans from Yocal Local Digital Marketing and host of The Mindshift Podcast @ dives into the customer journey and discusses how to better attribute your campaign success by having a better understa...
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Season 1
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Episode 35
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42:23

Why The New PS5 and Xbox Has Walmart Customers Infuriated
This is a case study of what NOT to do when creating customer relationships. Walmart, Amazon, and Target have had huge backlash from their inability to executive and fulfill orders for the latest gaming systems. Fueled by the pandemic, new cons...
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Season 1
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Episode 34
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30:30

The Client Stampede: Selling a Home in a Recession w/ Special Guest Julie Guest
Julie Guest is the author of the new book The Client Stampede. Her book details 7-steps to driving traffic to your business! Julie takes the time in her interview to explain how she developed the system selling her house for what she owed, duri...
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Season 1
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Episode 33
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30:41

Price Elasticity - Tales from Apple, Tesla, SiriusXM, and the Government!
What is price elasticity? How does it affect your business? How do you properly price a product? How do you determine the flexibility in that price? How can you increase the value of your product or service to increase the price and become more...
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Season 1
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Episode 32
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33:39

Help Your Customers Help Themselves with Self-Serve
This episode is all about how you can save precious time and money, while also offering exceptional service for your customers - answering their questions lightening fast by having the proper resources! We talk about FAQ pages, community suppor...
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Season 1
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Episode 32
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24:29

A Tale of Two Nostalgic Ads - Jeep vs. Ford
In this episode we'll explore two ads from competing companies in the same year with an exceptionally similar nostalgic theme - targeting the same audience! One is the Jeep ad featuring Bill Murray reprising his role as Phil Connors in Groundho...
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Season 1
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Episode 31
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27:56
