This episode features our special guest Brent Keltner. Brent is the President of Winalaytics and the author of the upcoming book "Revenue Acceleration Playbook". Brent and I discuss the power of an authentic customer journey and he explains how important it is to truly and 'authentically' understand you buyers problems before offering solutions. He also touches on the importance of understanding the long-term value of each client by stressing forward thinking of how your products and services not only help you buyer now, but in the future as well.
You can pre-order Bren't book slated to be released in April of 2022.
https://www.amazon.com/Revenue-Acceleration-Playbook-Authentic-Marketing/dp/1774581019/ref=sr_1_1?keywords=brent+keltner&qid=1641146940&sr=8-1
You can visit Winalytics online here : https://winalytics.com/
The book has a website of its own here: authenticitywins.com
For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.