WithinDigital

Episode 12: Google Consent Mode 101

February 28, 2022 Adapt Worldwide Season 2 Episode 12
WithinDigital
Episode 12: Google Consent Mode 101
Show Notes

In episode 12 of WithinDigital, Nick Livermore is joined by Adapt's own data guru, Sian Miller, to discuss Google Consent Mode - a new website measurement solution that helps businesses continue making data-driven marketing decisions, while also complying with data privacy regulations. 

Together they discuss...

  • The ins and outs of Google Consent Mode
  • What GCM means for data collection
  • The benefits of GCM
  • Why this is yet another reason to start using GA4
  • What it means for the future of data and analytics