WithinDigital
WithinDigital is monthly digital marketing podcast, featuring in-depth interviews with experts in digital advertising, SEO, social media and everything in between. Listen in for actionable advice and insight into how you can improve your own digital marketing.
Episodes
22 episodes
Episode 13: Website Accessibility 101
In episode 13 of WithinDigital, Nick Livermore is joined by Joel Strohmeier, Senior Accessibility Consultant at Bristol Strategic UX agency, Nomensa. Together they discuss...The fundamentals of website accessibility
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Season 2
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Episode 13
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37:47
Episode 12: Google Consent Mode 101
In episode 12 of WithinDigital, Nick Livermore is joined by Adapt's own data guru, Sian Miller, to discuss Google Consent Mode - a new websit...
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Season 2
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Episode 12
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13:55
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Episode 11: SEO in 2022
In episode 11 of WithinDigital, Nick Livermore is joined by Conductor SEO Strategy Director, Katie Greenwood, to chat about what she thinks will be the biggest SEO trends of 2022. In a slight twist of format, Nick asks Katie to critique...
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Season 2
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Episode 11
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22:01
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Episode 10: The First-Party Data Renaissance
In episode 10 of WithinDigital, Nick Livermore is joined by Incubeta's Head of Measurement Consultancy, Kate Jervis, to chat about the 'first-party data renaissance' of 2022.Data is at the heart of everything we do in marketing. And fir...
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Season 2
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Episode 10
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22:28
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WithinDigital Episode 9: Travel in 2022 According to Microsoft
In episode 9 of WithinDigital, Nick Livermore is joined by Microsoft Client Partner Lead, Marion Gould, to chat about travel industry trends and advertising in 2022. Based on Microsoft's recently published travel industry research,...
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Season 2
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Episode 9
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12:36
WithinDigital Episode 8: The Macro Marketing Trends of 2022
In episode 8 of WithinDigital, Nick Livermore is joined by Adapt Managing Director, Jon Greenhalgh, to chat about the three macro trends set to define the marketing landscape in 2022. So, what are those trends? First u...
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Season 2
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Episode 8
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18:13
WithinDigital Episode 7: The End of Third-Party Cookies
In episode 7 of WithinDigital, Nick Livermore is joined by Head of Ad Tech at IAB UK, Tina Lakhani, and Conversion and Analytics Director at Adapt, Ryan Webb, to answer all the questions asked during our recent
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Season 2
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Episode 7
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21:56
WithinDigital Episode 6: Are You Ready for Google's Page Experience Update?
In episode 6 of WithinDigital, Nick Livermore chats to Conductor SEO Manager, Katie Greenwood, about Google's upcoming Page Experience algorithm update and why it's important for businesses to be ready for when it lands.During the episo...
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Season 2
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Episode 6
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12:15
WithinDigital Episode 5: Why You Shouldn't Care About Conversion Rate
In episode 5 of WithinDigital, Nick Livermore chats to Conversion and Analytics Director at Adapt, Ryan Webb, about conversion rate and why you shouldn't care about it (as much as you do).Over the course of the episode, Ryan and Nick di...
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Season 2
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Episode 5
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13:34
WithinDigital Episode 4: The Role of Automation
In episode 4 of Within Digital, Nick Livermore chats to Client Services Director and AI specialist, Melanie Hyde, about the role of AI and automation in advertising, and what it means for advertisers and marketers alike. AI, machin...
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Season 2
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Episode 4
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21:00
WithinDigital Episode 3: The Planning Cycle
Digital media buying is more than buying media. In episode 3 of Within Digital, Nick Livermore chats to Client Planners Grace Bethell and Harry Martin about SearchStar's planning process and, more specifically, the "Planning Cycle".
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Season 2
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Episode 3
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27:27
WithinDigital Episode 2: Crimes Against Conversion
Conversion optimisation has only one rule; to provide the user with a great experience. Nick speaks to Senior Conversion Consultants, Jarrah Hemmant and Joe Johnston, about the biggest offenders that break that rule; The Crimes Against Conversi...
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Season 2
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Episode 2
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29:05
WithinDigital Episode 1: The Impact of Covid-19 & Advertising Through a Recession
Nick speaks to Dan Fallon about the impact Covid-19 is having on the advertising industry. Though the clear consensus is that it is overwhelmingly negative, there are some positives and new opportunities to be had if you're in the position to t...
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Season 2
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Episode 1
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17:50
DANcast Episode 9: Privacy, Privacy, Privacy
In episode 9 of DANcast we discuss Google's new privacy initiative, the future of targeting in advertising and SearchStar's own conference this October. On top of that we have Gurdeep from Adapt Worldwide on the show to talk localization and tr...
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Season 1
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Episode 9
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19:36
DANcast Episode 8: Microsoft & Verizon Ad Deal, and Google Fined £44m
In episode 8 of DANcast we discuss the new advertising deal between Microsoft (and Bing) and Verizon, as well as the hefty £44m received by Google and reports that Google has been taking over Google Ads accounts.Remember, if you have an...
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Season 1
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Episode 8
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16:41
DANcast Episode 7: 2018 in review and predictions for 2019
In episode 7 of DANcast we discuss the major digital advertising topics of 2018, including GDPR, AI, machine learning, Amazon and Facebook's Cambridge Analytica scandal. Then, we evoke "Mystic Dan" to make some well-founded predictions for 2019...
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Season 1
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Episode 7
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33:57
DANcast Episode 6: Amazon Search-Based Retargeting, GMP Partner Summit, LinkedIn's Advertising Revamp
In episode 6 of DANcast we discuss Amazon search-based retargeting, the Google Marketing Platform Partner Summit in San Francisco and Linked's impending revamp of its ad platform (finally). Remember, if you have any questions, or would like cer...
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Season 1
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Episode 5
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27:46
DANcast Episode 5: Big SearchStar News, Attribution & Its Importance, Apple Blocks Third Party Tracking
In episode 5 of DANcast, we discuss our big SearchStar news, attribution and its importance and Apple's blocking of third party tracking. Remember, if you have any questions, or would like certain topics covered just let us know by tweeting #DANca...
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Season 1
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Episode 5
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31:54
DANcast Episode 4: Google Revenue Figures, Are You Ready for GDPR? & The Rise of Amazon
In episode 4 of DANcast, we discuss Google's fantastic Q1 growth figures, how to know if you're ready for GDPR (with regular guest Ryan Webb), and the inexorable rise of Amazon. Remember, if you have any questions, or would like certain topics cov...
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Season 1
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Episode 4
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30:19
DANcast Episode 3: Broken Agency Model, AdWords Scripts & Is This the End of Facebook?
In episode 3 of DANcast, we discuss whether the current agency model is broken, AdWords scripts (with industry expert Sian Miller), and whether the backlash facing Facebook spells the end of the social media giant.Remember, if you have any ...
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Season 1
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Episode 3
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31:32
DANcast Episode 2: Unilever Threatens to Pull Advertising, Google Introduces Ad-Blocking & Bing's New Audience Segmentation Feature
In episode 2 of DANcast, we discuss Unilever's threat to pull advertising from Google and Facebook, Google's new - and potentially confusing - ad-blocker, as well as Bing's new audience segmentation tool. On top of that, Nick and Dan are
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Season 1
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Episode 2
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33:48
DANcast Episode 1: YouTube Advertising Policy Changes, Google Voice Search Guidelines & Facebook PageRank Algorithm Changes
In episode 1 of DANcast we discuss YouTube Advertising Policy Changes, Google Voice Search Guidelines & Facebook PageRank Algorithm Changes. Remember, if you have any questions, or would like certain topics covered just let us know by tweeting #DA...
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Season 1
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Episode 1
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26:58
