Episode 12: Google Consent Mode 101

In episode 12 of WithinDigital, Nick Livermore is joined by Adapt's own data guru, Sian Miller, to discuss Google Consent Mode - a new website measurement solution that helps businesses continue making data-driven marketing decisions, while also complying with data privacy regulations. 

Together they discuss...

• The ins and outs of Google Consent Mode
• What GCM means for data collection
• The benefits of GCM
• Why this is yet another reason to start using GA4
• What it means for the future of data and analytics