In episode 4 of Within Digital, Nick Livermore chats to Client Services Director and AI specialist, Melanie Hyde, about the role of AI and automation in advertising, and what it means for advertisers and marketers alike.
AI, machine learning, automation - in the world of advertising these terms are used almost interchangeably. In this episode, SearchStar's digital marketing automation specialist, Mel Hyde, unpicks the differences and explains what it all means.
Over the course of the episode, Mel goes in-depth about what's possible now using automation and AI to contextualise, streamline and optimise advertising campaigns. Beyond that, Mel and Nick discuss the impact of automation on the role of the digital marketer, and what the industry will look like in the future.