Episode 12: Google Consent Mode 101 Artwork

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WithinDigital is monthly digital marketing podcast, featuring in-depth interviews with experts in digital advertising, SEO, social media and everything in between. Listen in for actionable advice and insight into how you can improve your own digital marketing.

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Episode 12: Google Consent Mode 101

February 28, 2022 • Adapt Worldwide • Season 2 • Episode 12

In episode 12 of WithinDigital, Nick Livermore is joined by Adapt's own data guru, Sian Miller, to discuss Google Consent Mode - a new website measurement solution that helps businesses continue making data-driven marketing decisions, while also complying with data privacy regulations.

Together they discuss...

The ins and outs of Google Consent Mode
What GCM means for data collection
The benefits of GCM
Why this is yet another reason to start using GA4
What it means for the future of data and analytics