Kaffeen Espresso | Supercharged Agency New Business & Marketing
A podcast series from Charlotte Ellis Maldari, founder of Kaffeen, a new business and marketing consultancy for creative agencies. In short, Charlotte keeps your studio busy. Each episode, Charlotte interviews an expert in their field, takes listener questions and peruses topics of industry interest. This is a show that’ll inspire you to kick start your agency growth and generally to make creative agency sales and marketing feel more manageable and less grubby.
Kaffeen Espresso | Supercharged Agency New Business & Marketing
Marketing Solutions Based On Your Agency Archetype
In this episode, I discuss how you can align your agency’s marketing efforts with one of the four agency archetypes: scrappy, traditional, collaborator, and lone wolf.
I discuss how to customize and automate marketing efforts to generate consistent leads, using tools and insights applicable to each archetype, and key marketing strategies for each type include sprint methods and automation for scrappy agencies, leveraging existing assets and long-term planning for traditional agencies, prioritizing partnerships and relationship-building for collaborator agencies, and focusing on niche specialization and the use of high-value resources for lone wolves.
If you haven’t already, listen to the first episode on agency archetypes here.
P.S. Whenever you’re ready, here are four ways I can help you attract more high-value clients—without the hustle:
📚 Start with my free book
Join 3,000+ service providers and agency owners who’ve downloaded Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue.
(It’s written for agencies, but packed with advice any service provider can use.)
👉 Grab it free: https://kaffeen.co/book
🚀 Build your lead system with LinkedIn Lead Liftoff
A done-for-you lead generation system that brings in high-quality leads from LinkedIn—no content, cold calls, or awkward DMs required.
We’ll build it, set it up, and show you how to run it in under 30 minutes a day.
👉 Learn more: https://kaffeen.co/llo
🎧 Tune into the podcast
Get honest advice, expert interviews, and actionable tips to grow your service business with more clarity and less noise.
👉 Follow here: https://open.spotify.com/show/7upjztW0B3hQi2YlHTVdNn
💬 Work with me 1:1
I work with a handful of clients each quarter to increase visibility, build authority, and land consistent £30k+ opportunities—with a system that runs on autopilot.
👉 Book a consult: ...