Authority Builder Podcast | Client-Winning Strategies for Coaches, Consultants, and Creatives Who Want to Lead With Authority.
If you’re ready to stop being the industry’s best-kept secret, The Authority Builder Podcast is for you.
Hosted by Charlotte Ellis Maldari, founder of Kaffeen, this show is packed with client-attracting strategies for service-based business owners who want to lead with expertise and grow with ease.
Whether you’re refining your message, launching a lead magnet, or finally writing that book—this podcast will help you turn your brilliance into booked-out business, one smart move at a time.
Episodes
127 episodes
From Post to Pipeline: Content to Clients
In this episode, we explore why content alone won’t save your consulting agency or coaching business. While posting boosts visibility, it rarely translates directly into paying clients—especially when you’re at the mercy of ever-changing algori...
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15:28
The Referral Trap That Keeps Service Providers Stuck
In this episode, we dive into the “referral trap” that keeps coaches, agency owners, and service providers stuck in a cycle of waiting for work to come to them. Drawing on nearly 20 years of experience, our host explores why referrals feel safe...
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19:01
Consistency Beats Perfection: The Patagonia Lesson on Marketing
In this episode, I share a serendipitous moment sparked by Patagonia founder Yvon Chouinard’s book, highlighting the power of authenticity in marketing. Too often, business owners struggle with marketing because they’re trying to craft a “perfe...
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5:42
From Outsider to Authority: How to Attract Dream Clients Without Losing Yourself
Do you feel like you’re constantly “pedalling with one foot”—putting in the work, creating beautiful content, and building a talented team, but the clients you truly want just aren’t showing up?You’re not alone.In this episode, ...
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8:17
What a High-Converting LinkedIn Profile Actually Looks Like
👀 Get your LinkedIn Profile Power-Up:A personal review, 7-page report, done-for-you copy, and video breakdown delivered in 7 days — so your LinkedIn profile finally works as hard as you do.→ ht...
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8:46
Keeping Your Sales Pipeline Healthy with Phoebe Dodds
In this episode, I chat with the incredible Phoebe Dodds—a strategist, writer, and founder of Buro155 and Social Capital. Phoebe shares her journey of balancing multiple businesses across Europe and her insights into building and maintaining a ...
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44:08
Why This Works When Other Strategies Don’t
Ever feel like you’ve tried everything to attract clients—and nothing consistently sticks? This episode is your reality check (and relief). Charlotte unpacks why most lead gen strategies don’t work and why a simpler, more sustainable a...
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7:51
Automation Isn’t Evil (It’s Just Misused)
Automation gets a bad rap—and frankly, it’s not fair. In this episode, Charlotte breaks down why the tool itself isn’t the problem… it’s how people use it. If you’ve ever felt torn between “doing it all manually” or sounding like a bot, this is...
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12:18
The Real Cost of Not Doing Lead Gen
It’s not the price of tools or courses that holds most creative businesses back—it’s the hidden cost of not doing marketing at all. In this wake-up-call episode, Charlotte breaks down the real toll of ignoring lead gen: on your confide...
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11:24
You’re Not Behind — You’re Just Ready Now
If you’ve ever thought, “I should be further along by now”—this one’s for you. In this episode, we bust the myth that you’re behind and explore the powerful shift that happens when you decide you’re ready. It’s not about perfe...
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11:36
Demystifying M&A for Agencies: Value, Emotions, and the Key to Successful Exits with Jonathan Baker, of Punctuation
In this episode of Kaffeen Espresso, we’re joined by Jonathan Baker, head of the M&A practice at Punctuation and a former craft brewery owner. Jonathan shares invaluable insights on firm valuation, the emotional complexities of the M&A ...
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39:22
Behind the Scenes with Charlotte: A Candid Podcast Chat 🎙️
I’ve got something a little different for you this week! 🎧I was recently a guest on The Startup Support Surgery podcast, hosted by the brilliant
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40:15
Mastering Brand Strategy: How Creative Businesses Can Stand Out with Laura Pearlstein Mills
In this episode of Kaffeen Espresso, I sit down with my former colleague and strategic powerhouse, Laura Pearlstein Mills—founder of Cider. With over 15 years of brand strategy experience spanning luxury fashion, FMCG, logi...
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45:11
The Hidden LinkedIn Goldmine You’re Ignoring
Think LinkedIn is just for job seekers? Think again. In this episode, I uncover a massively underused LinkedIn strategy that can generate leads for coaches, consultants, solopreneurs, and online businesses—without needing to post daily or fi...
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14:14
Live training recording: Simple Ways to Get Leads from LinkedIn Without Content, Ads, or Cold Calling
In this episode I'm sharing with you an audio version of a recent live training that I did for my email list. I'm really conscious that a lot of people who listen to the podcast on on the email list and haven't had a chance to come ...
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1:35:58
The 30-Minute Marketing Ritual: Effortless Content Creation
Episode Summary:In this episode of Kaffeen Espresso, Charlotte shares an exclusive strategy previously reserved for her high-tier clients: the 30-Minute Marketing Ritual. Learn how to generate impactful content consistent...
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13:41
3 Simple Ways to Get Leads from LinkedIn Without Content or Ads
Welcome back to Kaffeen Espresso! This episode is a special replay of our live training held on Thursday, 14th November 2024. If you’re ready to transform your approach to LinkedIn and learn how to get leads without relying on content ...
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1:03:31
From Pages to Trust: Leveraging Books and Storytelling to Build Authority and Client Relationships with Alex Smith
In this episode, we’re joined by Alex M.H. Smith, founder of Basic Arts, who shares his unconventional path to establishing authority in his field. Alex has used his book, No Bullsh*t Strategy, as a key part of his new business strateg...
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53:27
Leverage the Competition: Use Your Competitors’ Networks to Win Clients
Wouldn’t connecting with people already interested in your industry would be great? This episode introduces a powerful and underused LinkedIn lead-generation strategy: using competitors and advocates to expand your audience. By leveraging conne...
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19:32
How to Expand Your Market with LinkedIn’s Geographical Filters
In today’s global business landscape, you don’t have to limit yourself to finding clients in your local area. In this episode, we dive into a powerful strategy for expanding your market reach on LinkedIn: using geographical filters. Whether you...
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17:42
Navigating 2024: Email Marketing Strategies, Business Shifts, and Overcoming Challenges with Eman Ismail
In today’s episode of the Kaffeen Espresso podcast, Charlotte Ellis Maldari welcomes back Eman Ismail, email strategist and founder of Eman Copy Co. They discuss how businesses can navigate the changing landscape in 2024 and why email marketing...
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1:02:39
Unlocking LinkedIn: How to Find Your Ideal Clients Without Posting Content or Ads
🎧 Unlocking LinkedIn: How to Find Your Ideal Clients Without Posting Content or AdsIn this episode, we explore how to leverage LinkedIn Sales Navigator to find your ideal clients without having to create content or run ads. This a...
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36:29
What Tools Or Technologies Have Significantly Boosted Your Team's New Buisness Efficiency?
In this episode, I share the nine essential tools that have made a significant difference in boosting new business efficiency at Kaffeen. As the landscape continues to evolve, so too do the tools we use to streamline our processes, gener...
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20:03