Kaffeen Espresso | Supercharged Agency New Business & Marketing

Positioning Your Agency to Stand Out Based on Your Archetype

April 08, 2024 Charlotte Ellis Maldari
Positioning Your Agency to Stand Out Based on Your Archetype
Kaffeen Espresso | Supercharged Agency New Business & Marketing
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Kaffeen Espresso | Supercharged Agency New Business & Marketing
Positioning Your Agency to Stand Out Based on Your Archetype
Apr 08, 2024
Charlotte Ellis Maldari

Send us a Text Message.

In this episode, I explore vital positioning strategies tailored for different agency archetypes, including scrappy, traditional, collaborators, and lone wolves. 

This episode covers common pitfalls, such as relying too heavily on buzzwords or legacy, and offers guidance on how to showcase your agency's strengths through case studies, testimonials, and a clear, humanized communication style. 


Resources mentioned in this episode:

> Lead Flow Sprint > https://www.kaffeen.club/lfs <
> Win Clients Consistently > https://www.kaffeen.club/wcc <
> Client Magnet Book > https://www.kaffeen.club/book <

Show Notes Chapter Markers

Send us a Text Message.

In this episode, I explore vital positioning strategies tailored for different agency archetypes, including scrappy, traditional, collaborators, and lone wolves. 

This episode covers common pitfalls, such as relying too heavily on buzzwords or legacy, and offers guidance on how to showcase your agency's strengths through case studies, testimonials, and a clear, humanized communication style. 


Resources mentioned in this episode:

> Lead Flow Sprint > https://www.kaffeen.club/lfs <
> Win Clients Consistently > https://www.kaffeen.club/wcc <
> Client Magnet Book > https://www.kaffeen.club/book <

Introduction
Scrappy agencies
Traditional agencies
Collaborator agencies
Lone wolves