Authority Builder Podcast | Client-Winning Strategies for Coaches, Consultants, and Creatives Who Want to Lead With Authority.
If you’re ready to stop being the industry’s best-kept secret, The Authority Builder Podcast is for you.
Hosted by Charlotte Ellis Maldari, founder of Kaffeen, this show is packed with client-attracting strategies for service-based business owners who want to lead with expertise and grow with ease.
Whether you’re refining your message, launching a lead magnet, or finally writing that book—this podcast will help you turn your brilliance into booked-out business, one smart move at a time.
Authority Builder Podcast | Client-Winning Strategies for Coaches, Consultants, and Creatives Who Want to Lead With Authority.
Navigating 2024: Email Marketing Strategies, Business Shifts, and Overcoming Challenges with Eman Ismail
In today’s episode of the Kaffeen Espresso podcast, Charlotte Ellis Maldari welcomes back Eman Ismail, email strategist and founder of Eman Copy Co. They discuss how businesses can navigate the changing landscape in 2024 and why email marketing is more important than ever.
Top 5 Takeaways:
1.Consistency is key: Send at least one email per week to keep your audience engaged.
2.The sales cycle is longer: Clients need more time to make decisions in 2024—nurturing them over multiple touchpoints is essential.
3.Repurpose your content: From podcasts to newsletters, make your content work across different channels.
4.Seek completion: Don’t let a typo stop you from getting your message out. Progress over perfection!
5.Client needs have shifted: Be patient, listen to client concerns, and adjust your approach as needed.
Listen now to learn how you can apply these tips in your own business.
Mentioned in the episode:
•Eman Copy Co.:www.emancopyco.com
•Mistakes That Made Me Podcast: https://podcasts.apple.com/ie/podcast/mistakes-that-made-me/id1635998876
Curious about one-to-one coaching? Submit an application here and we can chat about your business.
If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.
It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.
If you want to apply for one of these spots before we open it up more widely, you can do that here:
https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form