Retail Unwrapped - from The Robin Report

Influencers: Working for You or Against You?

Robin Lewis and Shelley E. Kohan

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Kanye West’s plummet as an influential force has become legend. And he is not alone. Celebrities can flameout as quickly as they amass hundreds of thousands of fans and followers.  So, how do brands safeguard their reputations, and what do they do when influencers go off the rails? Join Robin Lewis and Shelley E. Kohan, TRR’s chief strategist as they tackle the difficult and controversial trend of influencers guilty of hate speech and inappropriate behavior…and what brands should do about it.  

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