There is a major transformation underway in retail advertising. Maybe it’s not an echo of Mad Men, but instead, really Smart People changing up the ad models. Advertisers are on track to spend more than $41 billion on retail media networks this year. That’s a hefty increase of 31 percent and the outlook is rosy: $52 billion by 2023. Join Robin Lewis and Shelley E. Kohan as they investigate the demise of third-party data collection, the ineffectiveness of network TV advertising, and why Amazon is losing market share – all of which opens the floodgates for retail media networks. Listen and learn!
For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.