When you consider holiday spending and economic forecasts (in general), we would argue they are both a fool’s game. At the heart of the problem is partly the survey process; consumers don’t always tell the truth. And then there’s computer modeling. But just look at all the holiday forecasts; they are widely divergent. Sales flat to an 8% lift this year; what’s going on? Join Robin Lewis and Shelley E. Kohan, TRR’s chief strategist as they sort through the numbers and provide a better understanding of what's really going on, including actual sales numbers from the start of holiday and what to expect with the future of ecommerce.
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