A&F is making a dramatic comeback after its misstep in marketing exclusively to their definition of young, cool kids …which then plagued the brand with a slew of bad news and lawsuits. In one of the most remarkable turnarounds in the industry, the company is positioned to take market share away from competitors. Join Robin Lewis and Shelley E. Kohan, TRR’s chief strategist as they reveal how new CEO Fran Horowitz is the real deal in transforming A&F into a welcoming, inclusive brand. Since she’s been at the helm, she’s been revamping both the Abercrombie and Hollister brands and driving real growth.
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