What’s up about leading U.S. retailers as serial failures in other countries? Join Robin Lewis and Shelley E. Kohan, TRR’s chief strategist, with special guest Mark Cohen, Director of Retail Studies at Columbia Business School and former chairman and CEO of Sears Canada, for some straight talk about why so many retailers fail to succeed internationally. After investing billions of dollars to plant roots across borders, most retail brands experience disastrous results … unless you are Costco. Listen in to this provocative, opinionated three-way conversation about why retail brands don’t translate across borders.
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