Gen Z is setting the pace for rethinking fashion. The trend today is gender-fluid fashion and 56 percent of Gen Z shops outside their assigned gender area. Influenced by high-profile celebrities (think Billy Porter and Harry Styles), there is a business case to be made for gender-fluid fashion. Robin Lewis and Shelley E. Kohan, TRR’s strategist, discuss the challenges and opportunities of gender-fluid fashion...from fewer SKUs, reorganization of merchandising into fluid non-gender-based departments, sizing and educating frontline workers.
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