Black Friday Creep has moved over $5 billion out of November and December into October.
Join Robin and Shelley with guest Angela Thompson, Principal of Thompson Marketing Consulting, as they look at the broader impact of Pre-Black Friday sales. Pressure on retailers to perform and comp year-over-year sales have a flip side.
While daily deals might be exciting for some passionate shoppers, they may be overwhelming for others -- especially if it becomes a race to the bottom. Angela will reveal what happened with pre-holiday sales this year, the results of Black Friday and what to expect in 2024.
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