Retail Unwrapped - from The Robin Report
Welcome to Retail Unwrapped, a podcast from The Robin Report.
Join Shelley E. Kohan as she shares insights and unpacks issues at the core of retail and consumer products. The conversations are lively and the opinions are honest.
New episodes every Friday.
Retail Unwrapped - from The Robin Report
EP 247: Watch What Your Customers Do, Not Say
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Do you know how to unlock the hidden opportunities in what your customers aren’t telling you? Traditional consumer research captures what customers say they want but misses the subconscious decisions driving 85 percent of purchasing behavior. Ethnographic research reveals the gap between stated preferences and actual shopping patterns identifying untapped revenue opportunities hiding in plain sight. Join Shelley and Matt Mueller, founder of Mindful Innovations Services and author of The Mindful Innovator, as they discuss how operational efficiency often conflicts with the emotional triggers that drive purchase decisions – from sustainability claims to packaging functionality issues.
Special Guest: Matt Mueller, founder of Mindful Innovations Services and author of, The Mindful Innovator
For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.
