EP 248: Stop Chasing Normal: Disruption Is Your Opportunity

The retail apocalypse isn't coming—it's here, and survival depends on adaptation, not market dominance. Consumer behavior has fundamentally shifted beyond price sensitivity to a complex value equation encompassing convenience, curation, and experiential factors. Consumers have restructured how they engage with brands, migrating away from traditional retail stores toward a melding of physical retail, ecommerce, vertical retail, and social commerce platforms. Join Shelley and David Katz, EVP and Chief Marketing Officer at Randa Apparel and Accessories, as they discuss today’s complex consumer marketplace disrupted by geopolitical events and the new realities of artificial intelligence which presents both immediate tactical wins and transformational opportunities. While everyday AI streamlines operations, transformational AI reshapes entire business models. The companies that master this dual AI approach will emerge as tomorrow's market leaders. The key insight: stop trying to return to normal. Normal is a constraint. Disruption is your opportunity to invent a sustainable future using an entirely new strategic playbook.

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