EP 281: A Data Expert Uncovers the Power of Re-Commerce

The consumer movement to invest in secondhand is led by values: meaning, provenance, and sustainability. Re-commerce is not a niche; it’s a $180-$200 billion global, parallel economy growing up to five times faster than traditional retail. The brands that get this right think beyond the first sale and plan for the lifetime value of a product, including multiple sales. Join Shelley and Romain Fouache, CEO of Akeneo, as they discuss why eBay's acquisition of Depop for $1.2 billion strengthens its core business and marks a structural inflection point.  A data expert, Romain makes the case for the power of transparency. Secondhand operations are logistically incompatible with firsthand retail models. Every resale item is its own unique SKU, its own story, condition, and context. Brands that attempt to glue re-commerce onto traditional operations without rethinking their infrastructure are setting themselves up for expensive failure. Listen and learn how the brands that will win in re-commerce will be the ones with the richest, most comprehensive product information, including materials, origin, manufacturing details, and use history. 

Special Guest: Romain Fouache, CEO, Akeneo

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