Retail Unwrapped - from The Robin Report

EP 289: Jockey Turns 150 Years Old and Is Still Inventing

The Robin Report

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0:00 | 28:40

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A family-owned, 150-year-old brand continues to succeed by sticking to the foundational values of the brand despite short-term disruptions and short-term market volatility. It’s no accident that Jockey has built something that is rare in the retail industry — a brand consumers have trusted for 150 years. Join Shelley and Mark Fedyk, President and COO of Jockey, as they reveal how the brand has been an inventor looking for a better way or a way to solve a problem, why complacency is a threat, and how to make sure you don't lose sight and connection with the consumer. Learn how to steward a legacy brand through a marketplace moving at warp speed and why discipline is such a most powerful competitive advantage in retail. In Jockey’s case, family ownership is a strategic asset that has sustained its long-term momentum.

Special Guest: Mark Fedyk, President and COO of Jockey

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