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The Great Canadian Aftermarket Podcast
Issues and ideas for Canada's automotive aftermarket professionals and business owners. Hosted by Andrew Ross, publisher and director of content at CHAT Integrated Media. From the people who bring you IndieGarage.ca and JobberNation.ca. Selected by Feedspot as one of the Top 10 Canadian Automotive Podcasts. The Great Canadian Aftermarket Podcast is presented by Castrol EDGE Visit wakefieldcanada.ca
The Great Canadian Aftermarket Podcast
What's driving today's oil change business
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The car parc in Canada has changed drastically over the past decade. The prevalence of European brands on our roads has increased dramatically; about one in 10 is now a European brand. Successfully tapping into that market requires offering specific engine oils and also providing a different style of customer service that those drivers respond to. That according to Donny Braga, Brand Marketing Manager – Passenger Car at Wakefield Canada, providers of Castrol product to the Canadian market. Recorded live at AAPEX 2024 with host Andrew Ross.