Shop marketing: Why your customer's reputation matters more than yours

Word of mouth is recognized as a key driver for shop business, but are you losing that personal touch in the Facebook and Instagram world of marketing? Are you forgetting to put the customer first?

Murray Voth, RPM Training, returns to the show after a break to talk about connecting with customers by focusing on their motivations as people, not just customers and how to keep that personal connection even when you're using modern technology to market your shop. With host Andrew Ross.