There's a better way to talk about tires. This may be it. Artwork

The Great Canadian Aftermarket Podcast

Issues and ideas for Canada's automotive aftermarket professionals and business owners. Hosted by Andrew Ross, publisher and director of content at CHAT Integrated Media. From the people who bring you IndieGarage.ca and JobberNation.ca. Selected by Feedspot as one of the Top 10 Canadian Automotive Podcasts. The Great Canadian Aftermarket Podcast is presented by Castrol EDGE Visit wakefieldcanada.ca

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The Great Canadian Aftermarket Podcast

There's a better way to talk about tires. This may be it.

January 22, 2026 • Host Andrew Ross

Any aftermarket professional knows that the categories we put tires into --Summer, All-Weather, Snow Tires, Winter Tires and especially All-Season--don't always serve customers well. Ulrik Westergaard, Director, Operations & Sales at Bruno Wessel Ltd., joins the podcast to talk about the TireType.org initiative, and what it could mean to smooth customer communications. Listeners are invited to reach out to Ulrik at TireType.org with their views on the issue, or email Andrew Ross at AndrewRoss@indiegarage.ca.