What are the needs, gaps and trends for Marketing Procurement to realize it potential bright future? My guest for this discussion is Laura Forcetti. She’s global Marketing Sourcing lead at the World Federation of Advertisers (WFA).
We will discuss what’s top of mind for the Marketing Procurement professionals. What’s the state of their relationship with other functions inside their companies? How are they perceived by agencies and external partners?
Laura has been shepherding several cross-industries efforts to enhance capabilities of the discipline worldwide. She interacts daily with some of the finest Marketing Procurement leaders worldwide.
This episode explores the many opportunities and challenges facing Marketing Procurement. It provides actionable tips & advice to define the that everyone can start using immediately.
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References & links:
Contact details: Laura Forcetti, Marketing Sourcing, Global Lead, firstname.lastname@example.org