Craig Zedeker with Scott Adventure Lab joins us to chart how a college curiosity became a career shaping how riders buy, build, and belong. We talk about the scrappy early days of Competitive Cyclist, from eBay listings and Rubbermaid parts tub...

This conversation with 21C Bentonville reveals how access to contemporary art can redefine everyday life. We welcome General Manager Claire Thompson and Marketing Manager Micheala Boyd to share how a Louisville-born vision took root in Northwes...

We sit down with Alison Nation, CMO of Visit Bentonville, to trace how a small city stitched together art, trails, wellness, and hospitality into a destination that keeps turning editors’ heads from New York to London.Crystal Bridges fu...

We sit down with Jessica Pearson of the Bentonville Moves Coalition to map out how a bold goal—30 miles of safe, connected routes in three years—turned biking and walking into everyday options for getting to school, work, and everywhere in betw...

We sit with Visit Bentonville CEO Kalene Griffith to trace how a destination management approach turns visitor spending into daily life upgrades: better parks, a busier library, a thriving community center, and a steady calendar of film, cyclin...