On this episode, sponsored by OZ Trails, Lauren and Gabriela from Trailblazers talk about how they activate the Bike Month Challenge in Bentonville and Northwest Arkansas. Established in 1956, National Bike Month is a chance to showcase the many benefits of bicycling — and encourage more people to try biking. Trailblazers manages Love To Ride, a platform where users can log rides, share their stories, encourage other riders, and win prizes.