Peter Basica - Founder & Chairman, 360 Smarter Care - Building a Smarter Healthcare System For All

Peter Basica ( https://peterbasica.com/ ) is the Founder and Chairman of 360 Smarter Care ( https://360smartercare.com/ ), an independent, AI-driven healthcare company redefining how self-funded employers manage healthcare costs and population health. Under his leadership, 360 Smarter Care applies advanced behavioral science, proprietary artificial intelligence, and deep human empathy to deliver personalized, one-to-one engagement at scale — improving health outcomes while significantly reducing costs. Free from venture capital pressure and legacy healthcare conflicts, Peter built 360 to challenge a system he believes too often prioritizes profit over people.

Before launching 360, Peter spent nearly three decades building and leading high-performance organizations across industries including insurance, automotive, marine, manufacturing, and financial services. He is the founder of Silver Bullet Partners, where for 18 years he served as President and Senior Educator, working directly with C-suite executives on sales performance, leadership development, executive coaching, and culture change. His proprietary methodologies helped clients dramatically increase revenue, reverse sales declines, and build durable performance cultures — including doubling sales at Fountain Powerboats, adding tens of millions in revenue at Monterey Boats, and restoring growth at ISG.

Earlier in his career, Peter held senior leadership roles in sales, marketing, and operations, including transforming Pier 33 Marina from an underperforming two-location business into a five-location, multi-state powerhouse growing revenues from $8 million to $50 million. As Executive Vice President of Sales and Marketing at Arrington Performance Industries, he led market expansion initiatives, operational turnarounds, and high-profile brand placements — blending strategic vision with hands-on execution.

In parallel with his business ventures, Peter is also the Founder of Digital Consumerism ( https://digitalconsumerism.com/ ), a platform designed to help individuals maximize financial wellness, protect digital assets, and make smarter everyday decisions across banking, healthcare, travel, and cybersecurity.

Deeply committed to service, Peter founded Remember Our Military ( https://www.rememberourmilitary.com/ ), a volunteer-driven nonprofit ensuring that no active-duty service member or veteran spends a holiday meal alone. He also serves on advisory boards including the Carle Illinois College of Medicine’s Global Consortium for Innovation and Engineering in Medicine and Newark Youth Career Pathways, reflecting his dedication to education, innovation, and community impact.

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