BBNmixtape
Cutting through the clutter of information to bring insights and wisdom for creating lasting impact in B2B marketing.
Podcasting since 2021 • 47 episodes
BBNmixtape
Latest Episodes
Work-Life Balance for Young Professionals
Join Annette, from BBN and Katie Youngblood, from Luxid Group in this latest mixtape episode. We delve into the unique challenges Gen Z professionals face as they navigate the modern workforce. From maintaining personal value amidst rapid chang...
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Season 6
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Episode 4
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30:32
Long-term versus short-term: Richard (True) and Raluca (STOICA) debate which marketing strategy is better for growth
In this dynamic debate episode, Richard Parsons, Founding Partner at True Agency in London, goes head-to-head with Raluca Apostol, Demand Gen Expert at STOICA, to tackle one of B2B marketing's most persistent tensions: should you focus on short...
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Season 6
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Episode 3
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16:06
Trail-makers: wob's 38-Year Journey with BBN International, with Carola Hecker
Welcome to our Trail-makers series - special episodes celebrating the incredible agencies that have shaped BBN's rich history. These episodes honor those relationships and reflect on how they've evolved over the years and benefited from being p...
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Season 6
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Episode 2
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15:03
Trail-makers: Luxid's 28-Year Journey with BBN International, with Susanna Juusti
Welcome to our Trail-makers series - special episodes celebrating the incredible agencies that have shaped BBN's rich history. These episodes honour those relationships and reflect on how they've evolved over the years and benefited from being ...
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Season 6
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Episode 1
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21:57