John interviews Scott Rockfeld on pitfalls in business buying

Scott went through a frustrating process of trying to buy a non-operational company whose product he loved. He shares his thoughts on how it's important to:

• Know what the other side really wants.
• Don't let the lawyers get involved in business discussions.
• Communicate regularly (weekly) with scheduled calls or meetings.
• Look in the mirror so you know your options.
• Use advisors to keep from getting buyer fever

John Martinka
Jessica Martinka

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