Martinka Consulting's Getting the Deal Done Podcast

Is Goodwill Really All That Good?

March 04, 2021 John & Jessica Martinka Season 2 Episode 14
Martinka Consulting's Getting the Deal Done Podcast
Is Goodwill Really All That Good?
Show Notes

An owner asked John about what really is goodwill and he discusses goodwill and what it means in buy-sell deals. Learn about:

  • What is goodwill
  • Different types of goodwill
  • Personal versus company goodwill
  • How its components affect valuation
  • Goodwill in a buy-sell deal's asset allocation
  • Goodwill and the C-corp trap

This is a practical explanation along with some examples to give novices and experienced people valuable insights.

John Martinka
Jessica Martinka

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