Martinka Consulting's Getting the Deal Done Podcast
Informative insights and conversations with owners, CEOs, M&A dealmakers, and other professionals on lessons learned, tips, current business conditions, and more.
Martinka Consulting's Getting the Deal Done Podcast
Is Goodwill Really All That Good?
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John & Jessica Martinka
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Season 2
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Episode 14
An owner asked John about what really is goodwill and he discusses goodwill and what it means in buy-sell deals. Learn about:
- What is goodwill
- Different types of goodwill
- Personal versus company goodwill
- How its components affect valuation
- Goodwill in a buy-sell deal's asset allocation
- Goodwill and the C-corp trap
This is a practical explanation along with some examples to give novices and experienced people valuable insights.
John Martinka
Jessica Martinka
Contact us via either website or give us a call and be sure to check out our videos
https://nokomisadvisory.com/
https://www.martinkaconsulting.com/
https://www.youtube.com/c/JohnAMartinka/videos
425-515-4903