The Business Behind Small Business
Most small businesses don't fail because of a bad idea. They fail because of what happens behind the scenes — the operations no one explained, the finances that quietly got out of hand, the marketing that never connected, and the moments where the wrong decision at the wrong time cost everything. The Business Behind Small Business exists for that gap.
Each episode, host Sevana Stone breaks down one piece of what it actually takes to run a small business — from pricing and packaging to contracts, payroll, cash flow, government contracting, and knowing when to bring in outside help. Every episode opens with a story from business history: a real company, a real founder, a real lesson that maps directly to what small business owners face today. Then a local business owner or subject-matter expert joins the conversation as a co-host — not as an interview subject, but as an equal at the table.
This is a small business education podcast for owners who are tired of surface-level advice. If you're running a company in the DMV — or anywhere — and you want to understand the real mechanics of staying in business, growing profitably, and not learning the expensive lessons twice, this show is for you. New episodes publish twice monthly. The BBSB Roundtable brings the conversation to a small, invite-only group of local owners every month. Mind the business behind your business. Proudly sponsored by the Old Town Fairfax Business Association.
The Business Behind Small Business
Latest Episodes
Unlocking the Secrets of Pricing Psychology
89. This episode delves into the psychology of pricing, exploring how businesses can confidently adjust their pricing strategies without losing clients. It discusses the emotional aspects of pricing, the importance of aligning pricing with perc...
Why, When and How to Re-brand Your Business
88. Is it time to re-brand your business? How do you know? Today, this episode covers the why, when, and how to re-brand your business!************************Our podcast is originally a video podcast, so see us on YouTube or ...
How To Create Service Packages
87. Creating service packages for your small business may be one of the hardest things to do! Sevana and Tiffany tackle how you create service packages in today's episode and how to convey your value to your clients!************************...
The Everything Business Episode
86. How does the demise of DEI affect small business? What to do if you are a government contractor in 2025? How to know what profit margins should you have? How much does your payroll really cost you? Today, Sevana and Tiffany talk a little bi...
Tariffs and the Impact On Your Small Business
85. We recorded this episode just before inauguration where tariffs were a mere speculation, little did we know that so quickly thereafter, it is now a reality. In today's episode, we talk about the real-life impact that tariffs can have on you...
