Episode 243: Why So Many Kids Have Eczema & Allergies Today — And What Parents Can (Actually) Do About It

Welcome to our very first Natural Super Kids Podcast episode of 2026! We hope you’ve had a beautiful festive season with your family, wherever you are in the world. ❄️☀️

This week on the podcast, we’re kicking off a new series with a topic so many parents are quietly struggling with: why eczema and allergies are becoming more common in kids (affecting almost 30% of children) and what actually helps beyond creams and avoidance.

If your child has eczema, food sensitivities, hay fever, asthma, or “reacts to everything,” this episode will help you zoom out and understand what’s really going on inside their immune system without blame, guilt, or overwhelm.

Have a listen as we break down the bigger picture behind rising allergy rates, explain why this isn’t something you caused, and introduce a more hopeful, long-term way to support your child’s health from the inside out.

In this episode, we explore:

• Why eczema and allergies are so common in kids today, and why this rise can’t be explained by genetics alone.
• How modern lifestyles affect the immune system, including what the hygiene hypothesis really means (and what it doesn’t).
• The role of the gut and microbiome in eczema and allergic disease, and why immune regulation matters more than suppression.
• What parents can realistically influence at home, even when wider environmental factors feel out of your control.

🎧 Tune in to better understand why your child’s immune system may be over-reactive and why there is more that can be done than just managing symptoms.

Resources & Links Mentioned

🌱 Grab a copy of our FREE Eczema & Allergy-Friendly Recipes here

It shouldn’t be this hard to feed your child without worrying what might trigger a rash, hives, bloating or another stressful night. But the good news? Relief doesn’t have to come from restriction… it can start with simple, gut-friendly recipes your kids will actually enjoy.

🌱 Follow Natural Super Kids on Instagram: @naturalsuperkids

For complementary posts that support this eczema + allergies series, plus Q&As and episode updates.

🌱 Coming Soon: Free Masterclass on Immune Support for Allergic Kids

We will be launching an exciting FREE masterclass focused on building internal resilience and immune support strategies for children with allergies and eczema.

Stay tuned for details on how to access this valuable resource in the coming weeks!

This episode is proudly sponsored by my membership, the Natural Super Kids Klub. If you would like to become a member of the Klub to get more helpful resources to help you raise a happy and healthy family click here and pop your name on the waitlist.

If you loved this episode, leave me a review! I would really appreciate it. Also, let me know your biggest takeaway from this episode by sending me a direct message on Instagram @naturalsuperkids or shoot me an email at jessica@naturalsuperkids.com.