Sabio’s Big CX Update: AI, Customer-Centricity & The Future of Contact Centers Artwork

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CX Today

Sabio’s Big CX Update: AI, Customer-Centricity & The Future of Contact Centers

October 28, 2025 • CXToday.com

In a rapidly evolving CX landscape, Sabio is making bold moves to prove that measurable customer experience gains are possible in an AI-driven world.

In this episode of The Big CX Update, host Rhys Fisher, Deputy Editor at CX Today, speaks with Ioan MacRae, Chief Revenue Officer at Sabio, about how the company is shaping the future of CX with its AI-first approach, customer-centric culture, and global expertise.

From high-stakes digital transformations to tangible ROI delivery, MacRae reveals Sabio’s strategy and vision for helping clients achieve brilliant customer experiences every time.

Key Takeaways:
🔴 Customer-Centric Culture: Why solving real client challenges is at the heart of every transformation.
🔴 Global Reach & Local Expertise: How Sabio balances international scale with regional delivery.
🔴 AI as a Game-Changer: The role of AI in agent enablement, automation, and customer insights.
🔴 Measurable Impact: Shifting the CX conversation from promises to proven ROI.