The Pleasurepreneur Podcast with Regan Figg

Stronger Than Strategy — Why Strategy Isn’t Enough (And What Is)

• Regan Figg

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This is an audio recording of an Instagram LIVE I shared recently 👇👇👇 

CLICK HERE for the audio visual experience on my Instagram page. 

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You don’t always need a better strategy. Sometimes, what you need is to finally do the thing you already know works—but can’t seem to bring yourself to implement.

In this episode, I share how my recovery from postnatal depression mirrored what it takes to grow a business: untangling all the internalised conditioning, beliefs, and fears that block you from your next level.

  • Strategy does matter — but it won’t land if your subconscious is sabotaging it
  • That tangled gold necklace analogy? That’s your brain on business
  • Even something as simple as “add a zero to your prices” can bring up all your sh*t
  • Desire gets to be in the driver’s seat (fear can come along, but it’s not calling the shots)
  • The right strategy is the one your desire is already pointing to
  • And yes — you’re allowed to want more, with support that actually helps you hold it

If you’re ready to grow a business that’s both profitable and pleasurable, DM me for a free consult call. 

Or apply for The Pleasurepreneur Mastermind before June 20 - where you get access to $500 off and an epic bonus to begin making back your investment before we even begin. 

CLICK HERE TO APPLY or 

DM ME HERE to book a free consult call : We’ll get clear on what you want—and what’s actually in the way.

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Regan Figg:

Hello and welcome to the Pleasurepreneur podcast. This podcast will help you create what you desire in your business with pleasure, whether that be calling in your ideal clients, making more money or creating a balanced business life blend. I'm your host, regan Figg, pleasure and business coach, published author of A Mother's Pleasure Wife and Mama to Three Little Wildlings. However you're choosing to listen to this podcast, ask yourself how can I make this more pleasurable and do just that? I acknowledge the custodians of the land on which this podcast is recorded and produced the Wadi Wadi people of Dharawal land. Now let's proceed with pleasure, lo, hello. Okay, we're talking about what's better than the strategy, what's better than just strategy, because I just recorded way too many Instagram stories for you, so I'm bringing it over to a live. If you haven't been here before, my name is Regan, I am a pleasure coach and business mentor and I help you make bank whilst living a pleasure-filled life. Thank you for being here, oh, Abby. Hi, hi, hi.

Regan Figg:

So I was chatting with someone recently and I was talking about when I had postnatal depression and anxiety and insomnia and how everyone was kind of saying like the answer is self-care, self-care, self-care, self-care. And I was like, yeah, great strategy, I don't deny it. And, however, like I kind of knew of that already and yet I'm still in this position, and so it felt quite insufficient. And so, as ever the studious student I went out and I listened to the podcast and I read all the books and I did the the books and I did the psychology sessions and I did the group therapy and what I discovered is the strategy is good. You know, the self-care strategy is good, but what I needed was things to I needed to like unpack and clear away a whole lot of shit in my subconscious, a whole lot of like internalized societal beliefs and a whole lot of like societal conditioning and interesting ideas and stories that I'd carried with me.

Regan Figg:

In order to actually implement the strategy of self-care and it's the same in business yes, we need strategy. Number one we need an effective strategy in order to create whatever it is that we desire. Number two if you're here, you're a pleasurepreneur, so that means you want strategy that actually feels good for you, that doesn't deplete you, that doesn't burn you out, stress you out or overwhelms you, strategy that ensures it really protects and honors your time and your energy and your attention for yourself, your wellbeing, your loved ones, right? So, yes, strategy is required, a good strategy and effective strategy that doesn't burn you out, right? But what's even better than that is actually doing the work that's required to explore that subconscious realm and explore that, like I I used to call it like when I had that experience of postnatal depression. I called it like that postpartum Pandora's box of internalized societal conditioning and beliefs and interesting ideas. Right, like that's the subconscious, like let's just call it the Pandora's box, and we each have our own different Pandora's box of a whole different collection of these ideas and thoughts and interesting ideas and beliefs, right, and so the same thing in business. It's the same thing in business. I could give you strategy, but also, too, I want to work with you so that we create a strategy that feels super aligned and delicious and easeful for you. Right, like we'll create the strategy, but the coaching is also about seeing what comes to the surface on our way to implementing that strategy.

Regan Figg:

So, for example, if you want to make more money in your business, this is a great strategy. Just put a zero on the end of your prices. That's a really simple strategy. Yeah, that is strategy. Put a zero on the end, but tell me what comes up for you when you do that, and I bet it's probably going to be a bunch of resistance. Yeah, there's going to be resistance, there's probably going to be discomfort, there's probably going to be fear. There might be a whole bunch of stories about what people are going to think. There's probably you going to want to quantify and research every other person in your industry who has a similar offer to see if you think it measures up. You're probably going to want to do the pros and cons of what's the value and etc. Right, this is the stuff that comes up and this is why, yes, strategy is important, but also what's even better than strategy is strategy blended with coaching that is personalized to you and your Pandora's box of like subconscious beliefs and thoughts and interesting ideas, you know.

Regan Figg:

So I talked about this with a gorgeous woman who I had a consult call with today and I said, like it's so interesting. I see it like a, like a tangled like gold necklace. Right, you're in your jewelry box. You've got some like jewelry that you want to put on. It's this beautiful gold necklace and it's all tangled up in knots, right? So the work is like the strategy is the necklace.

Regan Figg:

Okay, adorning yourself with a necklace because you want to feel really good, yeah, and what's required is us to kind of like massage out that knot and like work out which threads to pull on, to like untangle it all and be able to wear it right, adorn ourselves with this beautiful necklace. That is the work we do together in coaching and this is why it is so invaluable, because when we work together one-on-one, I get to help ask you questions. That reveals, through us having great conversations together, reveals, through us having great conversations together, reveal what's inside your Pandora's box. Yeah, reveal what those knots are, reveal to you what's actually creating that resistance for you to create what it is that you desire in your business. So, yes, strategy is good, but I mean I can give you like the best strategy that I've ever used. I can and I do like to share my strategies as well with the people who I work with.

Regan Figg:

But, yeah, like strategy is one part of it. What's more important is strategy that is really aligned, effective and doesn't burn you out. But the work that goes alongside that to reveal what those knots are, to reveal what's in that Pandora's box and to help like untangle it, massage out those knots, pull on those threads until you have, like, that beautiful gold necklace to wear, and so like, in your business, we look at the things that are holding you back. So you know, back to my you know really simple suggestion Okay, just put a zero on the end of it. There's your strategy. That'll obviously make you more money, right?

Regan Figg:

Like, obviously that is not a very well-planned, thought-out strategy, but it still passes as strategy, right, it's going to bring up your stuff and chances are, it's probably going to bring up some mind drama, and that might sound like I couldn't charge for that. No one will pay me for that. That's exorbitant amount. That is like gross or gross, or like, oh, maybe there's some fear around losing friends or people thinking that you're too good now, or something like that. It'll probably bring up some fear as well, like, oh gosh, how do I talk about this now? It'll bring up some mind drama. It'll bring up fear. It'll bring up scarcity vibes. It'll bring up fear of judgment. Yeah, and that's okay.

Regan Figg:

Like, those things all get to be here, like it's not that we're getting rid of those things. In fact, I think sometimes it's quite good to have those things, because they can be great for checking our integrity and ensuring that the value that we're actually offering, you know, the offer that we're offering is actually valuable, right, but those things don't have to sit in the driver's seat, and that's what the work that we do together does. It means that we're looking at putting your desire in the driver's seat yeah, putting the desire in the driver's seat and letting the fear and the mind, drama and the doubt and the second guessing, letting them like they can come along for the ride, but they sit in the back, right, they're not in the driver's seat. So that's what I help you with when we work together one-on-one.

Regan Figg:

And the other thing I want to talk about when it comes to strategy is this I always say desire is the strategy. Tell me what you desire. It will reveal to you the strategy. So maybe you just like all of a sudden desire to I don't know offer a free. One of my clients was talking about today offering a free week of coaching, or maybe, like me, last year, I normally ran like five day multi-day masterclasses and I actually had planned one and started calling people in and I was like you know what I actually don't desire this. I desire a 10 day telegram like bite-sized trainings each day. That's what I desire. So we follow that desire and that reveals the strategy to us. Yeah, that's something that we play with. It's a little bit kind of off this topic, but what that's going to do for us is our desire is going to lead us to the strategy that's required for our next evolution, our next like layer of growth, like our next up level.

Regan Figg:

So if you can trust yourself enough to reveal your strategy and you've got the support and the guidance to work with the resistance and the knots and the beliefs and the mind, drama and the fear and all those things that can bubble up to the surface in implementing that strategy, you are going to get to wherever it is you want to go so much faster. So, just like me experiencing postnatal depression, anxiety and insomnia all those years ago after my first babe yes, self-care absolutely was a great strategy and I'm so glad that I saw the psych and I listened to the podcast episodes and I read the books and I did the group therapy. I got the skills and I got the support and the guidance to help me actually break all of those. Not break, but like untangle those knots. Yeah, not like chuck parts of myself out, but just to untangle those knots and to allow myself to actually implement the self-care in a way that felt really good and right and true for me, without the guilt, you know, without forcing it, without pushing it.

Regan Figg:

Yeah, so if you are feeling like man, I really want to hit my goals. I really had these desires that I cannot wait to achieve. There's results that you've got that you just cannot wait to have become reality in your life, like 3D, in your physical world, like living in your actual day to day. Maybe that's making more money in your business. Maybe it is making more money and having a much more pleasurable existence. Maybe it is creating offers that you just cannot wait to facilitate and deliver. Maybe it's working with clients you adore and you're like, oh my god, I get to do this work and work with these incredible people and get paid. How fucking awesome is that?

Regan Figg:

Yeah, if those are the kind of results that you want to be creating, if that's the kind of life you want to be living, I want you to send me a DM and ask for a coaching, consult call.

Regan Figg:

Right, this is a free call. It is my gift to you, whether you decide that we're going to work together or not, and it's for me to help you reveal what it is that you desire and see what those knots are, see what that Pandora's box is of your own personal knots that can become untangled and we can look at a way as how we can move through that together to create what it is that you desire. So send me a DM. If you want to talk about coaching together and have a consult, call I have space in my calendar over the next couple of days, so tomorrow and I have space next week later next week. So send me a DM. Or, if you want, leave a little like rose emoji because they're my favorite in the comments and I will DM you and see where you're at and where you want to go and we can have a conversation together. And if there's anything you want me to speak on in another Instagram live or on my podcast, let me know. I would be more than happy to Bye for now.