The Pleasurepreneur Podcast with Regan Figg

Stop Waiting for a Sign: What Happens When You Wait and the Power of Decisive Action.

In this episode of the podcast, Regan shares insights on moving from desire to action in business and life. 

Emphasising the cost of delaying actions and waiting for the 'perfect' conditions, she discusses personal anecdotes and client stories. Regan highlights the importance of honouring one's desires promptly to avoid missed opportunities and professional stagnation. 

She challenges listeners to trust their instincts and take decisive actions without waiting for external validation or signs. 

The episode concludes with an invitation to join the Mastermind, a program designed to foster alignment, leadership, and pleasure-led momentum in business.

Links and Resources Mentioned:


Timestamps

00:00 Welcome to the Podcast
00:48 A Late-Night Inspiration
01:55 The Story of Tidying Up
03:36 Deferring Discomfort in Business
08:28 The Cost of Waiting for the Right Moment
13:01 Trusting Yourself and Taking Action
22:59 The Power of Decisive Action
28:40 Join the Mastermind
29:58 Final Thoughts and Farewell

  • Apply for The Pleasurepreneur Mastermind: CLICK HERE
  • Learn more about the Mastermind: CLICK HERE
  • DM me on Instagram (@reganfigg) to chat about whether the mastermind is right for you

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Hello and welcome back to the podcast. It's 8:00 PM and I very, very rarely, work at night. But I was just like laying in [00:01:00] bed between my four and 6-year-old. They still like to share a double bed 'cause I like to snuggle each other and. They're going to sleep and I'm laying there with my mind ticking over oh my gosh, I have to share this conversation.

Like sometimes I have my episodes planned out in the sense of it could be kind of the bare bones of it. I know perhaps what like the rough title, the working title might be. And I probably have some.dot points. Other times I'm even more organized and I've been able to get all of my thoughts and the whole conversation into my document and I've basically scripted out an episode.

But tonight I have got like a few pieces floating around in my mind and I don't feel like I have the time, or actually I don't desire to take. The time this evening to try and make them all polished and fit them in together. I'm just gonna let this organically flow. And so I wanna start by sharing a story [00:02:00] that I shared a long time ago on Instagram and it was when we were about to go down the coast and you know, I said to my 7-year-old at the time, I said, Hey mate, can you make sure your room is tidy before we go?

And he was like, no, why do I have to do that? Why? Oh mom, as they, as they do, why? And I was like, well, because we're gonna go away for a nice week. Like the last thing you want is to come home from a great time away from having all that fun and be met with an untidy living environment. You know, let's do a tidy before we go away.

So we come home and it doesn't feel like a headache. It feels like an exhale. He was like, no, mom, I'll just do it when I get home. Like it'll be better. I'll just do it. Then I'll do it. Like when we get home it'll be easy kind of thing. And that's the thing, right? He thinks it'll be easier later, but it won't.

It won't be easier later. He's just deferring his [00:03:00] discomfort to a later date. He's just like prolonging his. Resistance to the work for a later date, but to him, in his mind, he's it'll be so much easier when I get home. I just really don't wanna do it. Now, he thinks that he can do it later, that it will feel easier later, and that the resistance will be gone by then.

And I can emphasize, emphasize, empathize. I can empathize with this too, right? I can empathize with this too. 'cause I've done this plenty of times before and I bet you have too. In fact, I've seen it in what we do in our businesses where we prolong decisions or taking action or doing things that feel uncomfortable now to avoid the discomfort and the resistance.

Assuming or expecting that it will be easier later, and we just think that like time will solve the problem. What you [00:04:00] think will feel easier or more comfortable or more motivating down the track, it won't be, you know, like selling your offer isn't easier later. Deciding to invest in yourself and your business isn't easier leader.

Inviting people to work with you isn't easier later. Having hard conversations with your partner for time from the kids to do your work, that doesn't feel easier later. Going live or speaking in your stories or like your face to camera videos aren't going to feel easier later. Right? Putting off the uncomfortable for later is actually really costing us now.

It is costing you now, right? It's costing you time. You can't get back. Money from not signing your dream clients personal and professional growth, you know that it takes to move through the uncomfortable. You are not making money and signing clients consistently. Perhaps because you are putting it [00:05:00] off for the illusion of it.

Feeling more comfortable later. We wait because we think it'll be easier to do later. So we wait and we delay and we actually then rob ourselves of opportunities, growth, lessons income. And like most, I importantly, and this was like the main thread of like where this conversation have come, has come from when I was laying in bed between my two little beauties.

We rob ourselves of personal power that comes from moving now. And honoring your desires when you have them. Right. And this got me thinking about other ways that we, you know, give our power away by, in other ways of business. So something I was thinking about was if I hear my clients say oh, well, I'll wait for a sign.

Or oh, this could be a sign. And I'm like, you know what? [00:06:00] I absolutely do believe in a greater power, in divine in synchronicities, but what I do not subscribe to is waiting for a sign. Because what we are doing in that process is we are handing over our power. We're putting that power outside of ourselves.

of course, like this doesn't mean every time you. Think of something that you desire, that you have to jump on it if it's going to feel unsafe for you. There is a difference between discomfort and oh, oh my God, this feels scary. And like it's simply feeling unsafe. But if we are putting our power in the universe to give us a sign or in time assuming that at a later time, like time's gonna fix that problem for us.

We're actually giving away our power.

I do not wait for signs from the universe. As I said, not because I don't believe [00:07:00] in guidance or synchronicity or divine timing. I absolutely do, but I believe even more deeply in. That the universe doesn't lead. It responds. It responds to our power. It responds to clarity, to movement. It responds to that energy in motion.

So many women that I work with or speak to, you know, powerful, capable, creative women keep themselves small and keeps them from, you know, generating more of that momentum by convincing themselves they're waiting for alignment. Or waiting for a later date, or waiting for a sign, or, you know, fill in the blank.

What they're really waiting for is permission. What they're really waiting for is for it to feel easy waiting for it to be certain, you know, waiting for a sign that's so clear. It removes all the risk and all the responsibilities from themselves, right? Here's the truth that I feel like no one [00:08:00] wants to say out loud.

If you need a sign to move, you've already decided not to trust yourself. And that is what is keeping you stuck. That is what's slowing your growth, slowing your momentum. That that sense of not trusting yourself, of not being enough yet, of having to wait for a sign or for time or for it to feel easy or for it to be certain.

You are losing so much of your personal power to actually make the decision and create what it is that you desire. Yeah, there is such a cost of waiting for the right moment or waiting for things to be perfect or I can think of so many examples here, waiting for all your children to sleep through the night.

If I was waiting for that, I would still be waiting. We still, especially now in the middle of winter, we still often get our six and 4-year-old climb into bed with us. If I was waiting for our kids to never wake us up during the night, I mean, as I said, my six year business would not have even been birthed yet.

You know, or waiting [00:09:00] for oh, waiting for, waiting to make the money first. I had such an interesting conversation with someone reading recently. A woman who has been in business for, you know, close to a decade, who was afraid to. Invest at a bigger level for herself because she didn't, she felt like she needed to have made more money first.

And I was like, Hey, you know, that's kind of backwards, right? This is how I see it anyway, it's kind of backwards. It's kind of like getting fit in order to hire a personal trainer. Like you don't need to get fit before you hire a personal trainer. And that's the kind of example I used. And she said, yeah, but you gotta have a base level of fitness, which was really eyeopening for me because what that.

What that illustrated to me, without her even saying anything, is that she didn't feel like she had a base level of business yet to invest in that level. She was waiting for some kind of permission or some kind of sign, or some kind of you know, maybe amount of money in the bank or numbers of [00:10:00] clients signed.

Signed before she could allow herself to believe that she had a base level of business in order to give herself. The higher investment support that she desired. You know, and that is the thing that would be, that, that's the kind of thing that is actually stopping us from creating the results that we desire.

It's not because we need the sign. The sign is not the thing that creates the results. You know, the full nights of sleep, like the circumstances are not what create the results. We are what creates the result and what stops us from creating the result. Is the belief that we're just not quite there yet, and if we just get a sign or we just get another six more months, or we just get another three clients, or we just get another, I don't know, five grand in the bank or whatever it might be, then we can believe to see ourselves in a different way, then we can let ourselves move, then we can let ourselves step into the person that we become from taking that action.[00:11:00] 

Oof. I'm like, goose bumping up right now. I'm so glad I didn't try and you know, write this all out, right? Every time you wait for the perfect condition, the perfect moment, the sign, you know, for it to feel easy and comfortable, you delay the very thing you say you want. You might think you're waiting for clarity or timing or readiness or a full night's sleep, but what you're really doing is stretching the gap.

The desire and the knowing of what you want and the going and getting it between the desire and the action between the desire and the result. That gap, that's where the friction grows. That is where doubt gets louder, where we really start to question ourselves. Where we like procrastinate even more.

Where we feel like it, oh God, like it's gonna be harder. And this is what I said to my son. I'm like, just do it now. Like just do it. Power tidy now make it take five or 10 minutes while we pack the boat and just do it now, [00:12:00] because that gap, you know, that gives us time to be like, oh, I've gotta do that thing.

Right? That creates that friction. That's what creates the drag. Like I'm just thinking about like actual physical friction of something like Velcro or something. Right. It creates the drag. Yeah. It doesn't create like a smooth, easeful aligned flow. Yeah. That, that kind of gap. That's where our doubt gets louder.

That's when we start to kind of question things. That's where energy leaks start to drip. Right. We can create more of those holes like a, like a colander, and then you burn more energy thinking about the thing than it would take to just do it. Yeah. Think about making a decision that you wanna make.

I bet if it feels like a, a big move for you, I bet that the thinking about that decision is taking a hundred times more energy and time and like mindset loops, like thought patterns, like on repeat. Then it is just [00:13:00] to make the decision. Making a decision literally takes half a second, you know, you know what you want.

Let yourself make the decision. Let yourself have what you want. You don't wanna start second guessing your goals, second guessing your vision. Second, guessing your desires. The greater the gap between knowing you want something and not giving it to yourself, or should I say, the greater the gap between knowing you want something and giving it to yourself, or deciding to take action towards the thing, the, the greater time and energy you have.

To spend as in to waste, to cost you on questioning whether you are even the kind of person who gets to have what you want. And you'll tend to fool them back into those safe patterns, you know, the cheap offers or the overgiving or the, the constant tweaking of oh, maybe it's the price.

I'll change the price, rather than just being bold. Like I'm thinking now just of an example of maybe you have decided to create this [00:14:00] whole new offer and it's at a higher price point and you are all over it. You're in love with it. It feel so good, and then you're going to launch it and release it, and even maybe just share about it with someone who's in front of you who you're like, oh my God, this person will be ideal for this offer.

I can help them with these results that they wanna create. This is exactly what I do. And then you pause and you wait. Because you feel like it's gonna be easier later or because you pause and you think, oh, I'll wait for a sign to you know, slide into their dms and share that with them. Or, I'll wait until I've hi hired a, a, client or made X amount of money on a lower offer.

Right. And then you are gonna start tweaking bits of the offer and, yeah. Anyway, so. That's just an example that came to mind instead of just saying to that person in front of you, Hey, this is an amazing offer I would love to share with you. It's taken me back to an experience that really cemented this for me.

I had had a five month, I don't wanna say drought, [00:15:00] but like really, I was like consistently, somewhat I wanna say incrementally. Growing my business. You know, when you start to have those like times where you're like, oh, that wasn't a fluke. Oh, it's like it's, it's happened too many times that it's not a fluke.

Right. And then I had about five months where I was meeting with people. I was having consults, et cetera, and I didn't get any yeses. Actually, no, sorry, I think I got a couple, but they were like lower investment offers that I gave that it wasn't my main offering. Anyway, I started to do more of this work, like reminding myself like, I can fail with pleasure.

That was my challenge at the time. That was my goal. I didn't know it was gonna last for five months, and when you're in it, it feels so long, and so, oh my God, this is never gonna end. And. I was like, yeah, that's right. I don't actually know if this is ever gonna end, and it's gonna take a lot longer by me being in resistance to it than by me, like finding some version of pleasure in it, [00:16:00] which sounds kind of sadistic, but hey, I, I, I like to walk, walk my talk, you know?

And so I made it a bit of a challenge. Anyway, so after those five months I signed, I signed two clients within hours of each other. Both paid me within two days, right? Like I had, I went from having hardly any signups in five months to having a $12,000 day. That was when I used to charge six K per one-on-one client.

And here's the thing. With one of those clients, the week before I had started talking to her at Bush kinder drop off, right? We had seen each other during the term. Obviously as you drop off kids, you say hello and there's politeness, right? Anyway, we got talking and I was just like really curious about her and I was asking like what she did for work and things like that.

She didn't mention anything about growing a business or anything at all. Then she asked me what I did and I said, yeah, I am a pleasure led business coach. So, and she was like, oh, [00:17:00] okay, that sounds so interesting. Tell me a bit more. And I shared with her the work that I do with my clients. And she was like, no way.

This is exactly what I'm like looking for at the moment. I'm actually considering starting my own business, yada, yada, yada. And in the past I would've totally been like, oh, that's so great. Yeah, okay, well, here's my Instagram, or here's my podcast. Or here's something free I can offer you. Even though my heart is she would absolutely skyrocket from us working together, set her up with these pleasure led foundations.

Right. Long story short is. Instead of delaying, offering her a consult, when I knew I felt the feeling and it felt uncomfortable and it felt embarrassing and it felt like, don't be salesy. Like this is just another fellow mom dropping off her child. Don't be salesy, don't be pushy, you know? But I knew my desire was to offer her, you know, at least a consult to have that [00:18:00] conversation.

And so I didn't wait and I didn't pause and I didn't wait for a sign and I didn't wait for longer time or more conversations to happen. And so I said, Hey, why don't we have a coffee next week? And you know, I can tell you what I do and if it aligns with you and you wanna go ahead, we could potentially start working together.

And she was like, yes, let's do that. And I was like, awesome. Number one, I love personal catch up. So if you're local to me and you wanna have a consult. It is such a gift to me as well. So anyway, like that really cemented it for me that I am so powerful when I move with my desires. The moment I feel them.

And don't get me wrong, there's plenty of times when I delay and there's been a big gap. For example, just recently I have hired a VA to help me in my business these last few weeks. It's been amazing. I had thought of that 12 months ago. I felt the desire for that 12 months ago, you know, and I put it off during that time because it's uncertain, you know?

[00:19:00] As in like being a business owner, I don't know. Apart from obviously payment plans, we don't know. We, we don't know what income is coming. We don't know what sales are coming. We don't have an employer who, you know, gives us a capped. Salary that we know is coming, right? So there's that uncertainty, there's that added responsibility of having someone not on my payroll because I don't hire her as a staff member, but someone who I need to, I need to, and I wanna say like joyfully pay her, you know?

And so there was a number of things that felt like quite big and uncomfortable for me. And so, yeah, I took myself for what I call a fuck around and find out walk. Which is, I'm just going for a bit of a walk and in my mind I'm kind of like searching through my body, my heart, my desires, my as I said, my mind.

Like where am I in my business, not fucking around and finding out where am I taking the comfortable, easy road? And immediately on that walk I [00:20:00] knew, I was like, I need to hire a va. And so I got really clear that's what I wanted to do and so I did it. But yes, there was a good year, I would say a year or even 18 months gap between originally desiring that as in like now's the time and actually giving that to myself.

 

You are here listening to this podcast because you are a badass. You do not subscribe to what society tells us about business success and personal pleasure. That one has to come at the cost of the other. You're not here to settle for a life that gives you just enough space and pleasure to have slow mornings with the kids, fit in a Pilates class and make the homemade meals, but.

Still has you checking your account every time you buy groceries. Still scrimping on things you never thought you'd have to scrimp on, still kicking ass for free or for a few hundred a month instead of thousands. And you're definitely not here to build a business that makes bank, but leaves you bored, burnt out, and stuck in your own version [00:21:00] of the rat race.

You know, you can have both. You know you can make great money in your business to book the family holiday, buy the good skincare, and never have to check your account approaching the checkout again, and live a life that has white space for what you desire to fill it with. To feel lit up and on purpose, present with the ones you love, prioritizing what matters to you most.

You know, you can have both business success and personal pleasure. You just haven't worked out the how yet You can either work it out on your own, investing a lot of time, frustration, dare I say, a few quits with the baby Q along the way and costing yourself in aligned clients and missed opportunities. Or you can join us in the Pleasure Preneur Mastermind where you learn how to create both. The thousands a month in your account and the enjoyment in your life and relationships.

The Mastermind is the room where you become the [00:22:00] coach or mentor Your clients have to hire where you create offers. You love delivering and selling with that. Shout at from the rooftops energy, making it so easy to create sales that feel simple and authentic, not salesy and awkward. It's where you set yourself up with a strategy that is ideal for you and the lifestyle you want to create for yourself that honors your desires and your top values.

It's where you meet regularly with a group. It's where you meet regularly with a group of like-minded women with the same focus to create multiple four figure months leading a pleasure filled life. You know what's possible for you, you just have to reach out and claim it. Do that by sending me a DM to start the conversation or by clicking on the link in the show notes for more info.

The doors to the Pleasure Preneur Mastermind are now wide open and waiting for [00:23:00] you. Now let's get back into the episode.

Regan: What I have learned over and over from, you know, even just those couple of examples that I've shared, is that the decisive action collapses time. The moment you act on your desire from trust and not fear, your energy shifts. Think back to that example of the mom at Bush School. You know, dropout, dropout at Bush School drop off, right?

When you take that decisive action, you move into alignment, not because you had all the signs. But because you became the sign, right? Like you embodied the version of you who knows what she wants and goes after it with clarity, with conviction, with pleasure. This is the true strategy behind my best results, right?

I always say desire is the strategy. Desire reveals the [00:24:00] strategy. Like you can have the best laid out plans, but what. Works the most powerfully. What I've seen work the most powerfully is having a desire of what it is you wanna create or what it is you wanna offer or what it is you wanna bring into this 3D existence

and then letting that be the next step. Yeah. Now you are gonna have plenty of ideas around what you think the purpose of that desire is. For example, I have just currently I wanna say, I feel like it bubbles up to the surface, like an effervescence, like popping a champagne bo bottle, right? Like I have felt this desire for an in-person event, like now I'm not gonna be holding it right now.

I don't actually have the capacity to hold it right now. But I'm like, yeah, I've made the calls, I've booked something in, it's happening. You know? I am choosing. To honor my desire and I'm choosing to let the strategy reveal itself. And look, I might have my ideas, as I said about what I think the purpose of that [00:25:00] desire is, you know, Ooh, an online an online, uh, sorry, an online an in person get together.

So in my mind, my mind straight away. 'cause our little brains, our beautiful brains wanna quantify everything and say oh, okay, well, oh, it's probably to, you know, call in your next one-on-one clients. Or I can have these presumptions, but in fact the desire might have a completely different purpose.

And maybe that's a conversation for another day. So, as I said, the true strategy. Behind my best results is honoring my desires, right? It's not the copy on my sales page, it's not just the Instagram stories, but the fact that when I know what I want, I move, I let myself have it.

I like take the action even when it's messy, like the messy action all the way, even when the timing isn't perfect. And hello, launching through school holidays. Even when the fear is there, I choose to align with the outcome, not the obstacle. Yeah. And [00:26:00] this is what it means to be a pleasure entrepreneur.

Being a pleasure entrepreneur doesn't mean you are always comfortable. It doesn't mean that you are always like, oh, everything's so pleasurable and lovely. Right? Don't hold back from working with me one-on-one or in the pleasure Mastermind because. Like business isn't pleasurable for me yet. I haven't worked out how to make business completely pleasurable.

Like I'm actually not enjoying parts of my business. That's like going back to the, the initial conversation of having the circumstance be in the way, right? Like expecting that the circumstance is actually gonna change the outcome. Yeah. It's the example of needing to have, needing to be fit before you work with the pt.

Yeah. Or needing to make more money before you hire a business coach. Yeah. Being a pleasure entrepreneur does not mean it's always pleasurable. It's always comfortable. It's always certain. It means you know how to meet the stretch with pleasure instead of panic [00:27:00] instead of dismissing it because it's not logical.

It means you lead with desire instead of delay. You choose to collapse time by collapsing the space between the knowing and the going for it. You do not wait for the green light. You decide that you are the green light. Oh, this feels so good, this conversation, right? So if you have been circling a decision, if you've been waiting for a sign.

Waiting for yourself to, or waiting for it to feel more easy or more certain or more obvious, or as I said earlier, maybe waiting for a full night's sleep or waiting until you are not ever tired, or until you've got all of your shit together, managing your house, This is your reminder. Desire is the sign desire is the strategy.

Trusting the desire and letting the desire [00:28:00] reveal the strategy. That's what we do. And then taking action is the activation, right? Desire is the sign. Action is the activation. The more quickly that you move from that want to action. The more powerful and profitable your business becomes, and if that kind of alignment and leadership and pleasure led momentum is what you, you want to be building in your business and what you wanna be building your business on, like those kind of foundations, you know, pleasure and self-trust and desire and alignment from you, not from outside of you.

You already know you're a pleasure entrepreneur, right? And you belong in the room where we make decisions like this daily. This is the point in the podcast. Now, this is the point of the conversation where I say, come into the pleasure preneur Mastermind. Do not delay. If this is something that you desire, maybe you don't know what the purpose of this desire is, [00:29:00] maybe you are telling yourself like, well, actually no.

The desire is to join the Mastermind and tick off these boxes, but I'm not ready to tick off these boxes yet. We don't know what the purpose of our desire is. Right. That is not for us to know.

That is for us. That is to be revealed. Yeah. If you have the desire to step into mastermind. Take the action, and maybe right now that feels really scary. So take the smallest of the scary actions apply. Just fill in the application form. Send me a DM and ask me some questions that you've got.

Book in a, a coffee with me, whether that's local or online, Take the messy action. Who knows where it's meant to lead. Maybe the desire isn't even to get you inside the Mastermind, but it's to grow you into the person. Who sees that this is possible for you, that grows you into the person to see that you belong in these kind of rooms yet for for you to see that you are at the level where this is what's available to you.

Let [00:30:00] yourself honor your desires and stop delaying them.

Okay, I'm gonna wrap that up there. My face is like bright red. I'm sweaty. I had like goosebumps throughout. And this has been the funnest, I wanna say, like channeled podcast episode, which is so funny 'cause I'm like, I don't believe in signs. I don't wait for signs. And by the way, I do believe in letting yourself acknowledge the evidence that is in support of what it is you desire.

If you are going after something, take the action, move for it. Collect the evidence that you're on the right path. What we focus on, we find the evidence of, so find and look for the evidence that is in support of the results that you wanna create. That's it. I'm done. I am wrapping up this podcast episode.

I'm sending you so much love. I'm gonna have a cup of tea with my man. Goodnight. For now, thank you so much for tuning in. I would love to hear your thoughts on any of these podcast episodes. I only get, as I said, maybe one of my last [00:31:00] episodes. I. Numbers of downloads. I don't get to know who's listening or who's loving it or what you're getting out of it unless you come and share it with me.

So please come and share it with me. I would love, love, love so much to hear what you're enjoying. I'm also open to requests. Send me a DM on Instagram. I'm gonna pop the link to the Pleasure Preneur Mastermind in the show notes. I will be putting the application link in there. Click on it if you desire to be in the mastermind.

Do not create that bigger gap where you are going to be second guessing yourself and doubting yourself and questioning if this is available to you or any of the above, right? If you desire it, click the link and apply. Making a decision is different to making a commitment. Let yourself have the desire.

Let yourself make the decision. Take the messy action. Alright, my loves Love you so much. looking forward to opening some of those Mastermind application forms. Bye