The Pleasurepreneur Podcast with Regan Figg

Are You Following Your True Desires or Chasing Someone Else’s? How to Go All-In on Your Own Dreams & the Surprising Way to Know The Aligned Steps There

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In this episode of The Pleasurepreneur Podcast, host Regan Figg discusses the intricate relationship between desire, pleasure, and business success. 

She explores how true desires can serve as a compass, guiding business decisions, and the difference between true desires and mimetic desires - the latter being shallow, borrowed aspirations. 

Regan shares personal experiences and research, underscoring the importance of harnessing true desires and integrating pleasure into the process of achieving business goals. She also delves into societal conditioning around desire and pleasure and provides actionable steps to remove barriers to your true desires. 

Additionally, Regan introduces her immersive event, 'Make it a Masterpiece,' designed to help entrepreneurs align their business strategies with their deepest desires for greater fulfilment and success.

00:00 Welcome to the Pleasure Preneur Podcast
00:49 Exploring the Concept of Desire
05:25 True Desire vs. Mimetic Desire
08:40 Uncovering Your True Desires
11:02 Aligning Desire with Business Strategy
14:51 The Role of Pleasure in Achieving Desires
19:54 Navigating Challenges and Resistance
34:05 Invitation to In-Person Immersion
37:46 Conclusion and Next Steps

Resources / Links Mentioned:

Call to Action :
Click here for more details of the in-person immersion. This is your invitation to create your business like a masterpiece - with more clarity, confidence, and pleasure.


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[00:00:00] Hello and welcome to the Pleasurepreneur podcast. This podcast will help you create what you desire in your business with pleasure. Whether that be calling in your ideal clients, making more money, or creating a balanced business life blend, I'm your host. Regan Fig pleasure and business coach, published author of a Mother's Pleasure wife and mama to three little Wildlings.

However, you're choosing to listen to this podcast. Ask yourself, how can I make this more pleasurable and do just that? I acknowledge the custodians of the land on which this podcast is recorded and produced, the Wadi Wadi people of Doland. Now let's proceed with pleasure.

Hello, hello and welcome back to The Pleasure Preneur podcast. I'm so excited today because I'm talking about something that I have spent many years [00:01:00] and hours investigating and researching and exploring and like experimenting within my own life and helping my clients with, and you're probably gonna think it's pleasure and it is related to pleasure, but no, I'm actually talking about desire.

Desire as in our true desire, like what it does for us, what happens when we ignore it, suppress it, avoid it, repress it, what the purpose of desire is, like how we can actually harness our desires to use that as fuel to actually then get what it is that we desire. Like it's really kind of meta and kind of cool.

And it had me thinking about my human design. For those of you who love a bit of human design, I am a one three generator. So the one three profile is like the investigator slash matter. And that means like I really want to get into like the truth of things. [00:02:00] Like I really wanna explore and I'm curious and I wanna dig down deep and research and.

Experiment and find the how and the why behind, like what I'm interested in, you know? And this is why I am so interested in pleasure and desire and how it works for us in business. And there's probably things that I know about pleasure and de desire in business that are not even like relevant. To most people, but I find them so intriguing and I'm like, oh my God.

Yeah, okay. I see how that's working and that is because of pleasure or I see how that's working. It's because you've honored your desires, like, you know. So today we're gonna be talking about desire. Now immediately, if you are like, oh, I didn't really feel like talking about desire, I don't wanna hear about desire, because you're immediately thinking about sexual desire and you feel really tired and you'd prefer to just have like a Kit Kat on the lounge.

Like that's fine. I get it. I'm not talking about sexual desire, although [00:03:00] like it does like play a part in the fact that, you know, sexual desire is life force. Energy is like that natural like motivation that leads us to award something, right. I'm actually talking about the kind of pleasure that we have for what we wanna create in our life, for what we wanna create in our business, for what it is that we desire to offer, who it is we desire to work with.

Um, how it is we desire to show up and sell. Like what our creative process is that we desire, that we enjoy as well, right? Because desire and pleasure are not the same, absolutely not the same. But they are connected. And I'm thinking back to my book where I talked about their connection and I, I had described it like this.

I said like, desire is the want for the cake, and pleasure is the enjoyment you get out of the cake, you know? So this works beautifully in business. When we are connecting, when we are [00:04:00] in alignment with both our desire and pleasure, when they line up together, we are unstoppable. Like, it's just purely like naturally unstoppable because we just can't help but to be drawn to those things unless we start to suppress, avoid, reject, like not let ourself have those things because of whatever reasons.

And there's many of those reasons welcome, like our subconscious brain and our um, beliefs and our past experiences and what we think that we're capable, capable of based on like our past, not our future. Anyway. So let's dive in. I'm gonna start sharing with you all of the super relevant pieces that I have uncovered from my past years and hours and experiences of exploring desire and how that is actually going to benefit you in your life and your business.

I have cherry picked out the things that are gonna be most important for you to, , take with you. Weave into your life to make your business and life so much more enjoyable and easeful [00:05:00] and like to have that desire fueled motivation where you don't have to like force yourself to achieve your goals where you don't have to like.

Go through the drudgery of like, oh God, I'm just gonna do this and that. And just once I've done that, then I can enjoy myself. No, when we are tapping into pleasure, you'll find that you enjoy the process. You know, the prize is the process. Okay, let's dive in.

So first of all, I just wanna differentiate what kind of desire I'm talking about here. I'm not talking about the kind of. Materialistic surface level, like Instagram, sparkly kind of desire, like not the, I guess I should want that because she has that kind of desire. I'm talking about your true desire, right?

The kind that feels like it rises from somewhere deep inside of you. The kind that kind of whispers to you before your brain has a chance to discredit it or overthink it or doubt it. I [00:06:00] always say like, my desires, they, they tap me on the shoulder, you know? and oftentimes they're inconvenient and they are, I think in inconvenience, probably a really great word.

Perhaps they're inconvenient or they're uncomfortable, or they're scary or they're like, ugh. Like they don't always feel good. They would typically lead us to what does feel good and yeah, our true desires are the kind that can feel a little scary, or a lot. So when you are clear on what it is that you truly want, you know, not what you should want or not what, like the difference I've, I've, I describe it is like your true desires are like the, elm tree with its like roots planted deep into the ground versus the leaves that are scattered on the ground.

They've fallen from the tree, they're scattered on the ground, and, and any kind of gust of wind can just blow them away. These are our true deep desires. When you're clear on those, not the, the leaves that can get blown [00:07:00] away, with the next kind of gust of wind, you know, not what you should want, not what somebody else is doing, not what's trending on Instagram, not what you have perhaps been conditioned to want something really fucking profound happens, right?

Like when you are clear on what you want, you stop wasting your time. Your energy and your presence on that, things that were never meant for you. Yeah. You stop. Second guessing, you stop outsourcing. Like your strategy, you know, you stop thinking like, oh, well somebody else will have some kind of like a magic formula or a better idea or a missing puzzle piece.

you know, you really find your own strategy through that clear, true desire, and you stop building a business that kind of looks good, but feels hollow, right. Instead, when you get really clear on what your true desires are and you actually do the work to kind of clear away any of the, the stuff that wants to stop you.

so when you get clear on those desires and you allow yourself to know, own and claim what it is desire, you build that business that [00:08:00] turns you on, you know, you feel lit up. and that leads to the kind of results that feel. Really like expansive and also deeply satisfying. So today we're unpacking why it's so hard to know what you really want, the difference between true desire and mimetic desire.

So that's what I've started to talk about here. Like the true desires is like the, the tree with its roots grounded versus the leaves, which is like the mimetic desire. how desire reveals the next aligned step in business. What happens when you are disconnected from desire and how to start reconnecting to what you truly want?

All right, so the truth is, I think that most women I work with have never really been asked what they want. A lot of the time they've never actually asked, been asked like, well, what is it do you want? They only given the, the space or the safety or the the tools to actually explore that and call it in.

Right. We have been raised [00:09:00] to want what's acceptable or what is celebrated in our society to want, what is achievable? What is like considered, I'm putting quotation marks realistic here, to want what is even like, you know, impressive according to society's standards. we've been taught to be really grateful and not greedy.

Like, you know, you're only allowed to just want so much, to take what we're given. You know what? I can't stand this. when my kids are at like preschool, they've been told before like, you get what you get and you don't get upset. I think that's a whole other conversation, but I'm like, well, you're allowed to be upset if you don't get what you want.

You know, that's okay. Like what you want. You don't have to push aside what it is that you want, like you don't have to demand that you, you have to get what you want, but you're allowed to feel, you're allowed to have feelings if you're not getting what you want. And I think we've all been brought up to be like.

Quell the want you get what you're given. You know, and I think this is a big part of it for us. I think also, we've been raised to want what other people want for us. [00:10:00] Yeah. So we can then we bring all of that with us into our business, you know, and so then we can start to like build our business around those beliefs and those that kind of conditioning.

And that's where we can end up, like feeling stuck or feeling unclear or feeling disconnected from our own desires, our own creative magic. You know, we have been ticking boxes, we've been building the brand, we've, you know, created the content. and when we have done that based on like what we think we should want or what other people think, or what other people want for us, et cetera, um, that's when we can feel really disconnected.

So here's what I want you to know. If you are struggling to feel lit up by your business, it's probably not because you are lazy or flaky. I've said this a couple of times in the last couple of episodes. it's not that you are not cut out for it, it's because you are out of touch with your desire. Yeah.

Or you are chasing a desire that was never yours to begin with, right? You're chasing those leaves that can get blown away with any kind of gusta wind, and then you're [00:11:00] onto something else. So. Let's talk about that. Let's talk about the difference between true desire and mimetic desire.

So, mimetic desire comes from the word esis, which is about like, um, imitation, you know, this is, we learned through esis, like if you've had little ones before, you see them watching other babies, other children, other people, other adults, ourselves play or do things, and then they copy us, right? So this is giving you a really good indication of what I mean by mimetic desire.

It's like a copied desire, So we have true desires and we also have mimetic desires, like desires that we learn to want or that we think we should want because we've seen somebody else wanting it or having it, right? True desire really comes from within. It is intuitive, it's embodied, it is yours.

It is often unique. it's often quiet. It is, as I said earlier, usually inconvenient, um, and uncomfortable Sometimes [00:12:00] it, yeah, but it carries a resonance that.

Feels really grounded and magnetic all at once. You know, mimetic desire, on the other hand, it's, it feels borrowed, you know, and it is, it's, it's, we borrow it from other people. 'cause like, oh, I see that she's wanting this thing. I should probably want that too. You know? Um, it's shaped by what we think we should want.

It's shaped by what's trending, what looks good, what gets applause. And we can almost like start to convince ourself like, oh, I should want that too, you know? And the wild thing is like mimetic desire can look exactly like true desire from the outside, but it's not gonna feel the same. You know, it'll feel like frantic, it'll feel draining, it'll feel heavy.

It'll feel like, um, I'm immediately getting this thought of, you know, if you've ever, chances are, if you are a woman listening to this, you know what I mean? If you've ever had an experience in your life where you have felt like you need to keep up with a certain kind of friend group or a certain kind of friend, like maybe.

Yeah, it's like [00:13:00] this keeping up kind of a feeling. That is, to me, that's what I feel like mimetic desire is like this, this thing like, it's almost like the goalposts Keep moving. Yeah. You'll perhaps keep pushing and striving and wondering why it doesn't really quite click, and why like, it doesn't feel like enough.

So the work is this. To get radically honest with yourself to ask, does this desire feel like mine or does it feel like something I've absorbed from the world around me? So here's what I want you to do. I want you to consider what is it that you are striving for and start to like just do an internal audit of like whether that feels like it's your true desire or a mimetic desire.

The more you can realign with your true desires, the more fulfilled you're gonna feel. It's gonna feel so much more rewarding because it's what you actually truly want, but it's also going to bring a sense of ease and flow and alignment. [00:14:00] It is so much easier to go forward. Take action toward, or call in what it is you want.

Rather than what it is you don't want. If you're going after something you don't truly want, you have to like create that energy. You have to find that energy from somewhere rather than using that naturally created energy of desire. So that is why we can start to feel really burnt out and depleted and overwhelmed or underwhelmed or bored because we are like, we are depleting our own resource of energy from chasing something we don't truly desire.

If we are leaning toward what it is we do desire, it's gonna be so much easier to take those action steps because the desire generates this natural energy, this natural, energetic pull or force for us toward the thing that we desire. So I've given you a bit of insight as to like how to tell the difference between mimetic desire and true desire, but I wanna actually take it back a step [00:15:00] because I wonder if.

Maybe you're thinking, well, I don't really feel like I know what it is that I really desire. I'm a bit confused. Maybe it is true desire, maybe it's mimetic desire. maybe just there isn't all that much desire there at all for like what it is that you wanna create. Maybe you feel like you've lost connection with that desire.

Here is the step I want you to take, or I'm inviting you to take. I want you to number one. Just simply start to remove what it is, you know, for sure. You don't want. this is an activity from my book, a Mother's Pleasure, where we start to talk about desire. There's a whole chapter on desire and you know, I talk about how our desires are so unique to us, and sometimes it can feel really hard to like know what it is for sure.

We desire. And so I'm inviting you to, yeah, as I said, like. What is it for sure that you know you don't desire? What do you know that you don't want to facilitate? Like write out a list of your options and start from [00:16:00] what you don't want. Cut those things out. When you start to get clear on what it is you don't want, obviously you remove more options, which creates space for clarity.

but it also starts to lead you towards the direction of what you do actually want. The reason being is because when we're accessing what it is we don't want, we are still accessing what it is we do want and we're getting into that solution part of our brain that's finding the desire. So if it is you're not really sure exactly what it is that you wanna offer, then well for SaaS I would say don't offer anything unless you know that's what you want to do.

So if it is about I'm creating a new offer and I'm not really sure if I want this piece to look like A, B, or C, start removing what it is. You know for sure. You don't want. if you are considering your content and your messaging, like what you're putting out in the world, how you are selling, what it is you're offering, I want you to consider like, who is your ideal client.

Maybe you can't land exactly on what it is you do want, like who it is you do desire to work with. [00:17:00] So I want you to start at the other end of the spectrum, like, well, let's consider what it is you don't want. And chances are, if you've worked with many clients before, you'll know kind of like, oh, I don't really want to have.

This kind of person who is looking for me to do this particular type of work with them, I actually really enjoy this other kind of work. Do you see how like as we start to eliminate, we start to get clearer on uncovering what it is we do desire? So when it comes to the first step of knowing, owning, and claiming what it is you desire, what you do desire, I'm talking really fast.

Sorry. When it comes to working out what it is that you. Really do desire, the first step of like knowing, owning, and claiming what it is you desire. The first step is obviously eliminating what you know for sure you don't want, and then getting clear on, okay, so which of these desires are my really true desires and are any of the mimetic desires?

And be honest with yourself, like this is the radical honesty piece. Yeah, because I bet some of those mimetic desires. Maybe feel easy for you [00:18:00] to achieve, or feel more comfortable to want. I had many years in the spiritual world, um, I used to, um, teach yoga and meditation. I've been practicing for two decades now, so I've spent a lot of time in that spiritual world where it is kind of looked down upon to actually want to make money, and so. A lot of that kind of mimetic desires from that type of industry is like, oh, I have a desire just to create impact in the world and to change people's lives. I don't want any money for it. I just want a little bit of money to get by. you know, because otherwise that's so excessive. Which is fine if they're your true desires, but for like me, I'm like, no, I wanna make money.

I wanna be rich. Like I wanna, I wanna make so much money I can be generous and like buy every single one of my friends a birthday every year and take my kids on really incredible holidays and have these family, you know, experiences to create core memories and be able to like buy the nice skincare for myself and like do nice things for other people and be like, [00:19:00] anyway.

So in the spiritual world. It was really easy for me when I started teaching yoga. So my first business was as a yoga teacher. And yeah, it would be really easy for me to decide that, oh, I just want to make people feel better. You know? I don't want money. I just wanna make people feel better. I just wanna make, make, make people feel good.

That was me really. Owning a mimetic desire. So a desire that wasn't truly mine because it felt more comfortable and more easy, and it felt nicer, you know, felt more noble. So I want you to just look about, look at what it is you're striving for, what it is you're hoping to achieve, what it is you are, where it is you're trying to get to.

And just like comb through that. Like ask yourself like with pure, radical honesty. Is that truly what I desire? Or I'm just want, am I just wanting that because I think I should or because it feels easy or because other people want that? Fill in the blank.

Okay, so here's another golden nugget that I have uncovered since [00:20:00] exploring desire. I've said it before, you might have this, might be repeating it for you, but I truly have come to believe that desire. Reveals the strategy. You know, not the entire strategy, but it reveals the next step, the move, right? So when I've spoken before about desire is the strategy, like when you have a desire, you'll then be thinking like, oh, oh yeah, I, I wanna do it this way.

Or, oh, you'll have some ideas about how to reach that next point. And so therefore, the desire, when you tap into that true desire, it's gonna reveal your next steps for you. It doesn't give you the whole plan. It's not like a 10 point strategy or a guarantee, but it is a beautifully aligned compass.

It is like a breadcrumb trail, and one of my clients would always say, follow the desired breadcrumbs. it's like a whisper or like a tap on the shoulder that says like, this way, you know? And yes, that might be. Totally unexpected. You know, [00:21:00] the next step, it might be really unexpected, it might seem really, illogical.

It's not actually our job to know the purpose of the desire. It's our job to honor what that desire is and follow it. And it's oftentimes only in retrospect. That we understand, or, you know, that desire or the stepping stones or the actions that that desire made us take, make sense? It probably didn't make sense at the time.

And we honor it and we follow those steps. We take the action, we invite the person, we, you know, we create the content or whatever it is that we're desiring to do that maybe doesn't feel so logical. we create an in-person immersion with like six in six weeks time. That's me. Um, it might not seem logical at the time.

Again, it's not our job to waste our time or our energy trying to figure out the purpose of it. And oftentimes if we do try and figure out the purpose of it, we actually think we know what the purpose is, and we might then [00:22:00] not honor that desire because we don't believe that we can achieve the purpose, or we don't think the purpose will get us to where we're supposed to be going.

Anyway, that's kind of a convoluted conversation. What I wanna say is it's not our job to know the purpose of our desires. It's our job to honor them. And in retrospect, you know, in hindsight, we then can see like, oh, okay, that makes so much sense. I wouldn't have taken those steps to get to this point, but yet when I honored my desires, it took me to where I wanted to go.

You might follow a desire to launch something that doesn't sell out, but it connects you with someone who becomes your dream client. You might say yes to a creative project that seems kind of random, something that you wanna do and it unlocks a new level of confidence and clarity. You might feel pulled towards something that doesn't really make sense.

But it leads you to something that does. So [00:23:00] when I say desire reveals the strategy, I don't mean desire is the entire strategy. I mean, it shows you where to go next if you're brave enough to follow it.

And the reason why following our desires is courageous is because of all of society's beliefs in our past conditioning that I talked about at the start. And because even though our desires will lead us to what is pleasurable for us, ultimately, you know, what pleases us, what will bring us fulfillment and satisfaction and a deep sense of reward, it often doesn't feel pleasant on the path to what we desire.

It can feel like we're in uncharted territory and it might feel unachievable. So of course, if we are, you know, stepping into. New unfamiliar territory, maybe we're not even sure if we can achieve what it is that we want. It's gonna bring up fear, like, fear of rejection, um, fear of disappointment, fear [00:24:00] of perhaps, you know, embarrassment or look looking cringe or, you know, what happens if, like, this is when we start the stories of like, well, what happens if I can't achieve it?

What happens if I have to sacrifice things that matter to me most, you know. When we are navigating uncharted territory, perhaps towards desires that we don't know if they are achievable or not. Chances are if they're new desires and we haven't achieved them yet, we don't know if we can. Right? So this can feel really uncomfortable for us.

It's gonna activate our sympathetic nervous system. You know, it's gonna activate that stress response if there is that fear. And it's also gonna have us really feeling, Perhaps a sense of discomfort because we are actually revealing our relationship to pleasure when we go after our desires. I want you to think right now about what it is you desire.

Think about what it is you desire, and show me there's no pleasure in that. Maybe it is your desiring to increase your income. I don't doubt there is pleasure in that [00:25:00] because you wanna be generous. You, as I talked about earlier, like about me, like desiring money, like more money. Like oh, I wanna have these experiences for my family and do all these kind of things.

Right? what else might bring you pleasure? Maybe it's a sense of pride or recognition. Maybe it is just the fun of doing what you want. You know, there is pleasure within what it is you desire. Now, this sounds great, obviously, because if we're leading, if we're leading ourselves to what it is we desire, we're leading ourselves to pleasure, right?

Which sounds more fun. It sounds great. Like yes, let's get what we want and enjoy the process. However, when we are, when, if we don't have a great relationship to pleasure, if we have been shamed for experiencing pleasure. Growing up and I don't doubt that every single one of us has, then we're actually going to have that play, that pleasure and shame bond within our [00:26:00] subconscious.

So immediately, if we're trying to go after what it is we desire, and clearly there's pleasure in that achieving that desire, we're gonna have resistance because of the perceived shame that can come up. Or perhaps when it comes to pleasure, maybe we feel like we need to earn the pleasure first. Maybe we feel I have to, maybe we feel like we have to work really hard.

We have to struggle. We have to sacrifice in order to achieve our desires, in order to enjoy the process. Like thinking that the pleasure is the prize at the end. And if we feel that way, if we are then going after what it is we desire or we want to go after what it is we desire. There is pleasure in that.

Then our subconscious goes, oh, let's pump the brakes. I don't wanna have to sacrifice what matters to me. I don't wanna have to work any harder. I don't want to suffer more. Right? So this is why pleasure and desire both not the same thing, are so intertwined. So if I think about, actually I [00:27:00] want you, I'm gonna invite you to think about like, what is it that you really desire right now?

Where is the pleasure in that? Like, if you were to have, be experience, create, achieve whatever it is that you desire in your business, what would bring you the most pleasure out of having, experiencing, being, achieving that desire? Yeah. Is it the, increased income? Is it the sense of pride? Is it the ability to have such creative expression?

Is it to be connected with incredible humans? Is it to create such impact in the world? Like what is the pleasure piece to your desire? And then I want you to consider what your relationship is to pleasure. You know, do you not allow yourself to experience pleasure until you have been productive? First, you know, do you not believe you are worthy of pleasure?

Do you think that you know some more examples of what I spoke about before, but kind of repeated? Like, do you think that you have to suffer and struggle and work really hard and sacrifice [00:28:00] in order to succeed and the pleasure comes last? Yeah, so it is not black and white when it comes to desire and pleasure.

It is not just about, oh, I know what it is I desire and I'm just going to put in place some action steps. And that's the strategy. I've got the strategy, I'm good to go. If that were the, the case, I wouldn't have any clients and I wouldn't be working with a coach either. We have so much, like, you know, the, like I'm thinking like the river under the bridge, like our subconscious, we had so much going on under the surface in our subconscious from our past experiences from societal.

Expectations and celebrations from our past conditioning. You know, from all of these things, what we've been told we should want and what's too much and what is right, and what is noble and what is greedy and what is unacceptable. We have all of this sitting in our subconscious and that is what creates resistance and delays us from actually creating what it is we desire.

So [00:29:00] the key isn't to just know what you want and follow the desire. It is also to work with understanding your relationship to pleasure and pulling back the layers on that. This is what I do with my clients. This is what we do one-on-one in our one-on-one mentoring together. And also what I do with my clients in the Mastermind.

Yeah, it is looking at. First of all, getting really fucking clear on what it is you desire. Yeah. Really ensuring that it is your true desire and not mimetic desire. Right. You're not chasing after the thing that isn't even yours, like you don't even want to begin with. You are not having to pull from your, you know, precious resource of energy to go after something that isn't actually for you.

Missing the thing that is, yeah. And it's also doing the work to, you know, support you during that, that pathway from knowing what it is you desire, owning what it [00:30:00] is that you desire. There is always so much that comes up in this section where it comes to like what it is we're worthy of, what we think we're capable of, what it is we think is available to us, you know, what we're allowed to have.

And then actually the claiming of the desire. Yeah. So the claiming is, or the embracing the claiming or the embracing of the desire. The work here is to see where you are in alignment with that desire, allowing yourself and and supporting you to have the confidence and the support, as I said, to go through the unfamiliar territory to.

Call in and embrace and claim what it is you desire. Even if it isn't logical, even if it like doesn't make sense, even if it feels uncomfortable, chances are it will. Our desires are not convenient and they're not comfortable most of the time. So giving you that support. And then also too, working with that pleasure piece.

You know, if you have been raised [00:31:00] to not be allowed pleasure until you've struggled or worked hard or sacrificed. If you believe that in order to experience pleasure, no one's gonna take you seriously or you'll seem lazy or like not professional, then you are gonna be resisting pleasure. And because pleasure is part of what it is you desire, you're actually resisting what you desire.

You're resisting achieving what it is you wanna achieve. I feel like all the pleasure, all the pleasure pieces, I feel like all the puzzle pieces have maybe now just kind of like come together for this episode. Yeah. So. This is why desire and pleasure are so important in business. Like for starters, like just knowing what it is that you actually really want.

Yeah. When you know what you want, you're clear on it. You've got that vision, you know what to do next. The reason why you know what to do next is because you've got the desire to be like, oh, I wanna like host this event, or I wanna offer this offering, or I want to like sell in this certain kind of way.

Yeah. So this the desire, knowing what the clear desire is. You know [00:32:00] the vision, you know where you're going and you know what the next steps are. And then understanding your relationship with pleasure in that is ultimately about clearing away the resistance to the pleasure and clearing away the resistance to actually achieving what it is you desire.

Yeah, and also like the final part, and I mentioned this earlier, is the pleasure is not the prize at the end. You know, we build pleasure into the process. This is part of the work that we do with peeling back those layers of,

of knowing our relationship to pleasure, knowing what's gonna get in the way, knowing what we're, you know, what kind of pleasures we are resisting or, what's the word I'm looking for, suppressing. You know, 'cause we feel like we can't have that until the end. No, we weave it in. We let it in. Yeah. And we let it in by doing the work that needs to be done to peel back those layers and let ourselves have the pleasure.

So, in doing this work, in understanding your desires, in understanding your relationship to pleasure [00:33:00] and in having my support to guide you through this process, it means. You shorten the time between where you're at and what it is you desire.

Yeah. It means you reduce the resistance to it. It means you create a clearer pathway. It means it feels so much easier and more aligned. It's when you start to get those synchronicities that like kind of all drop in, you're like, oh my God, this is fucking great. It means that you are not. You know, depleting yourself of energy, having to force yourself to go after something that's just not quite right or forcing yourself to take actions you don't wanna take, or forcing yourself to show up in a way you don't really feel like showing up, but you think you have to, like, you know, obligation is so exhausting doing anything that feels like obligation, right?

Even just the thought of having to go to something, I don't wanna go. I'm like, oh God, I feel tired already. So pleasure plays a huge [00:34:00] part in creating and experiencing and having and achieving what it is we desire. But we also need to go back a few steps and really get clear on what it is we desire. This is what we are going to be doing.

For my in-person immersion day one, you are going to get so clear on what it is you actually desire. And get clear on like what the resistance is. Like what is actually gonna be slowing you down from creating, having, being, experiencing, achieving what it is you do desire, right? This is why I want you in the room.

I want you to leave clear as fuck about what it is. Your vision is what it is you desire, knowing what's gonna stop you along the way. And if you're there for the VIP upgrade and you're there for day two. You'll be having me with you to look at those strategy pieces, to look at what those next steps are, and to get really clear on what is the most easeful, enjoyable, aligned, next steps for you.

Yeah, and have my support to do that, and I'll give you my best ideas, suggestions, recommendations [00:35:00] in order to do that in a way that is going to be aligned with pleasure.

Coaching with me, either one-on-one or in my mastermind or in the day two of make it a masterpiece in person Immersion is gonna be the most helpful thing you can do in order to have that support because we know that sometimes desire leads are straight into discomfort. To hard decisions, to stretchy moves, to big conversations, to financial risk, to emotional vulnerability, But if it is true desire, what it leads you to on the other side. That's where the deeper pleasure lives. You know, it's the pleasure of living in, it's the pleasure of living in integrity, of feeling connected to your mission and your vision of being fully self-led, you know, doing things that you want to do.

That's the whole point of having a business, right? Not what you feel like obliged to do, not what feels like [00:36:00] obligation, you know, and of becoming the woman, of becoming the next level pleasure, entrepreneur, self. Who trusts herself deeply. Yeah. So if you have been feeling a little off or unsure or uninspired, like perhaps you've been, you know, just kind of taking the action, ticking the boxes, kind of like in the reads of the day to day feeling a bit like autumn, like, like you're on autopilot.

I invite you to come back to this question, what do I really want? Not what you think you should want. Not what you think is logical, not you think, not what you think might impress people. What do you want? And if you are unsure about that, if you are ready to get really clear about that, and if you are really ready to reconnect with your true deepest desires and move from that place of like embodied like pleasure, led clarity.

Encourage, I [00:37:00] want to have you there with me for make it a masterpiece. The in-person immersion. It is a one day or a two day VIP experience. It's happening the first weekend in September. The Friday, Saturday of September 5th and sixth. It is designed to reignite your creative fire, reconnect you with your desire, really connect you and plug you into that big, juicy vision that you have, and then help you map out your next moves in business.

From that place of pleasure and deep alignment. you deserve a business that feels like you, you know? And the way we do that is by plugging into your true desires, you know, you deserve a business that is exciting, that feels good, that you look forward to, that turns you on, and not just turns a profit.

you'll find all of the details in the show notes. And as always, if this episode resonated, I would love you to please ensure you subscribe or follow. Leave a five star review and share it with a friend. You know, it helps to get this message to [00:38:00] more women who are ready to, you know, lead their businesses with desire, not just, you know, a sense of duty.

Okay. I will see you all next time. There are links in the show notes for the in-person immersion. Maybe you are not local or not in Australia and you wanna work with me and really tap into your desire and make the whole process enjoyable. Then I'll pop also links down below for the wait list for the next round of the Mastermind, as well as an application form to work with me one-on-one.

Alright, that's it for now. I'm leaving that there. Take all of my gold nuggets of research and experimentation and experience playing with desire and pleasure. Well, at least some of the most relevant ones right now. Enjoy them experi, experiment with them. Get curious. Have your own play. Let me know what has landed beautifully for you.

Send me a demon on Instagram and you'll hear from me next time. Bye for now. [00:39:00]