Stories, laughs, and screw-ups...

It started with window coverings but it evolved into something bigger: honest conversations about business, reinvention, and the pursuit of the American Dream.

Whether you’re a trade professional, a window covering pro, a business owner, or someone who simply enjoys real stories from real life, you’re in the right place.

I’m your host, Roger Magalhães—Brazilian-born. Boston-bred. Florida-based.

An entrepreneur, speaker, and storyteller, founder of Shades In Place and Trading Up Consulting, and author of Nobody Told Me That.

This show is my way of sharing what I’ve learned, what I’ve lived, and what I’m still figuring out. No fluff. No filters...just stories and strategies that might help you on your own path.

If you like stories with a Brazilian accent and the occasional bad pun… you’re definitely in the right place.

So whether you’re tuning in from a job site, your morning commute, or a sunny porch with a cup of coffee, thank you for being here.

Let’s get real… and a little wiser with no strings attached.