No Strings Attached
Stories, laughs, and screw-ups...
Honest conversations about business, reinvention, and the pursuit of the American Dream — from someone who’s lived all three.
Whether you’re a small business owner, an entrepreneur finding your footing, a trade professional, or someone who simply loves real stories from real life — you’re in the right place.
I’m your host, Roger Magalhães — Brazilian-born. Boston-bred. Florida-based.
Entrepreneur, speaker, storyteller, and author of Nobody Told Me That — arriving September 2026.
Founder of Shades In Place, Trading Up Consulting, and partner at BlindsOnline.com.
This show is my way of sharing what I’ve learned, what I’ve lived, and what I’m still figuring out. No fluff. No filters.
Just real conversations that might help you find your own place under the sun.
If you like stories with a Brazilian accent and the occasional bad pun — you’re definitely in the right place.
Whether you’re tuning in from a job site, your morning commute, or a sunny porch with a cup of coffee — thank you for being here.
Let’s get real… with no strings attached.
No Strings Attached
Latest Episodes
#24 - Why Some Jobs Make Money And Others Don’t
Profit is why we start a business, but nobody warns you how fast it can vanish. One wrong measurement, one damaged item, one “quick install” that turns into a four-hour problem, and the margin you counted on is gone.We talk through the ...
#23 - How A Ten-Day Window Screen Install Built Real Confidence
What starts as a “quick” window treatment install can easily turn into a ten-day grind—and that’s where real growth happens.In this episode of No Strings Attached, I break down a real-world job that tested everything: exterior s...
#22 - How I Use Stories To Market My Window Covering Business
Most marketing advice tells small business owners to sound bigger, cleaner, and more “professional.” In this episode, I share why I’ve learned the opposite can be your edge—especially in the window coverings and window treatment industry, where...
#21 (Spotlight) - Hold The Door And Get A Colonoscopy: Pro Secrets to Window Treatment Installation with Joe Gebara
Thinking about custom window treatments? There’s a lot more to perfect blinds and shades than meets the eye. In this episode of the “No Strings Attached” podcast, Roger sits down with Miami-based installer and industry expert Joe Gebara (J E...
#20 - From Kicked Out To Community: How Masterminds Built A Window Covering Network
Ever been told to stop asking tough questions in the window coverings industry? In this episode, Roger Magalhães shares the real story behind the post that challenged a major brand, the decision to leave a popular Facebook group, and the foundi...
Fan Mail
hey Roger it’s Alex with Air at your door. Just heard your first episode, and it was great! Love the idea of going in raw and unfiltered. I’m excited to hear more and very inspired by you! Thank you for being you and sharing your experiences!
F AI Rfield, California
